Hawthorne, 10532, NY,
United States
Crown Awards Technographics
Crown Awards Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crown Awards and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Crown Awards employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crown Awards has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, LogMeIn BoldChat for Chatbots and Conversational AI in 2011, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crown Awards is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , GoTo (formerly LogMeIn) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crown Awards revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crown Awards intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crown Awards Tech Stack and Enterprise Applications
Crown Awards ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, Crown Awards implemented Oracle NetSuite ERP for ERP Financial to centralize finance and accounting workflows across its retail catalog and e-commerce operations. The NetSuite deployment was part of a broader IT program that also established formal management for e-commerce development, infrastructure, security, telecom, and end user support personnel.
The Oracle NetSuite ERP configuration emphasized core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, and order to cash processes, configured to align with catalog order flows for both B2C and B2B channels. Implementation work included configuring transaction routing for e-commerce orders and mapping financial posting rules to support catalog invoicing and multi channel sales reconciliation.
Operational integrations documented in the program included Project Management with JIRA, a Help desk ticketing system, and evaluation and implementation of an e-commerce online chat service, along with an upgraded on premise email system and a planned multi year move to cloud based email. The IT team also redesigned and upgraded development and production e-commerce environments, and upgraded telecom and Internet services while reducing monthly costs, enabling the internal infrastructure team to support web systems rather than relying on external consultants.
Governance changes included building a 14 person IT team, designing business continuity and disaster recovery plans, and introducing ticketing and project workflows to standardize incident and change management. These operational restructurings supported the high growth catalog and e-commerce business and delivered internal capability to operate infrastructure and web systems more effectively and at lower cost.
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Payment Processing | ERP |
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2021 | 2021 |
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Crown Awards AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn BoldChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2011 | 2011 |
In 2011, Crown Awards deployed LogMeIn BoldChat on its website. Crown Awards uses LogMeIn BoldChat, categorized under Chatbots and Conversational AI, to provide web-embedded conversational support for customer service and on-site sales inquiries. The deployment centers on a real-time chat widget embedded in the public storefront to capture and triage incoming customer questions and route them to live agents.
Functional capabilities implemented include live chat, canned response templates, visitor session monitoring, and agent routing to align conversations with customer service and e-commerce teams. Operational governance emphasizes staffed chat coverage, scripted response playbooks, and routing rules to escalate complex inquiries to offline channels. LogMeIn BoldChat is the primary Chatbots and Conversational AI application supporting Crown Awards customer-facing web interactions.
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Crown Awards Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Crown Awards implemented Microsoft 365 to centralize workplace collaboration and communication. Microsoft 365, in the Collaboration category, was deployed across corporate teams supporting retail operations, marketing, sales, customer service, and back office functions. Using Microsoft 365 on their website.
The deployment centered on core Microsoft 365 capabilities including Exchange Online for corporate email, Microsoft Teams for chat and meetings, SharePoint for intranet and content management, and OneDrive for file synchronization and sharing. The solution was provisioned as a cloud hosted Microsoft 365 tenant with Azure Active Directory for identity and centralized user provisioning, and tenant level administration for security, compliance, and access policy controls. Operational coverage aligned collaboration tooling with document workflows and corporate communications across site level and corporate support functions.
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Crown Awards eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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Shipping Management | eCommerce |
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2016 | 2016 |
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Crown Awards CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Crown Awards IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Crown Awards CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Crown Awards
Apps Being Evaluated by Crown Awards Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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