Crowne Plaza Manchester Airport
Ringway Road, Manchester Airport,
Manchester, M90 3NS,
United Kingdom
Manchester, M90 3NS,
United Kingdom
44 16 1498 4000
Leisure and Hospitality
Crowne Plaza Manchester Airport Technographics
Crowne Plaza Manchester Airport Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crowne Plaza Manchester Airport and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Crowne Plaza Manchester Airport employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crowne Plaza Manchester Airport has purchased the following applications: Infor SunSystems for ERP Financial in 2014, Adobe Experience Manager for Digital Asset Management in 2020, Bazaarvoice for Personalization and Product Recommendations in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crowne Plaza Manchester Airport is running and its propensity to invest more and deepen its relationship with Infor , Sage , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crowne Plaza Manchester Airport revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crowne Plaza Manchester Airport intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crowne Plaza Manchester Airport Tech Stack and Enterprise Applications
Crowne Plaza Manchester Airport ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014 Crowne Plaza Manchester Airport implemented Infor SunSystems as its ERP Financial system. The engagement focused on a single-site finance deployment for the hotel, configuring the Infor SunSystems Accounting Module to support core accounting workflows consistent with ERP Financial operations.
The implementation work centered on designing and configurating the SunSystems Accounting Module, delivering comprehensive user training for the finance team, and assisting the Finance Controller to prepare first month closing reports while working with the external auditor. Post-go-live activities included managed support to sustain accounting processes, maintain month-end close discipline, and embed the application as the finance function's transactional and reporting backbone.
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ERP Financial | ERP |
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2016 | 2017 |
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Crowne Plaza Manchester Airport Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, Crowne Plaza Manchester Airport deployed Adobe Experience Manager as its Digital Asset Management solution on its public website. The implementation centers on centralizing website media and content authoring to support the hotel brand presence, aligning Adobe Experience Manager with site-level content and media operations for Crowne Plaza Manchester Airport.
Adobe Experience Manager is used to provide a centralized asset library, metadata enrichment, tagging, responsive media delivery and editorial publishing workflows consistent with Digital Asset Management capabilities. The instance is hosted as part of the website infrastructure and integrates directly with the public site to serve optimized assets, while governance was structured around asset lifecycle controls and approval workflows to standardize content ingestion and publishing.
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Crowne Plaza Manchester Airport eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bazaarvoice | Legacy | Bazaarvoice | Personalization and Product Recommendations | eCommerce | n/a | 2013 | 2013 |
In 2013, Crowne Plaza Manchester Airport implemented Bazaarvoice on its website to add Personalization and Product Recommendations capabilities. The initial deployment concentrated on embedding Bazaarvoice widgets into the public site to surface guest feedback and enable onsite recommendation workflows.
The Bazaarvoice implementation centered on onsite review collection and display, ratings and reviews presentation, and personalized recommendation components typical of the Personalization and Product Recommendations category. Configuration work focused on display templates for property and room pages, review solicitation flows, and recommendation rules adapted for hospitality inventory and ancillary offers.
Integration activity tied Bazaarvoice output into the website front end and content management processes, enabling review content to be surfaced on property pages and recommendation modules to be rendered in promotional placements. Operational scope was the public website channel and the implementation primarily affected marketing, digital commerce, and guest experience functions.
Governance established moderation and content curation processes and defined post-stay solicitation cadence for review collection, with ownership by marketing and digital operations. Bazaarvoice was used to centralize onsite personalization signals and product recommendations, requiring ongoing configuration governance and moderation workflows to maintain content quality.
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Crowne Plaza Manchester Airport CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Crowne Plaza Manchester Airport PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2023 | 2023 |
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Crowne Plaza Manchester Airport IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Crowne Plaza Manchester Airport
| First Name | Last Name | Title | Function | Department | Phone | |
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IT Manager | Manager | IT | |
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Chief Accountant | CXO | Finance | |
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General Manager | Manager | Finance | |
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Financial Controller | Director | Finance | |
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Apps Being Evaluated by Crowne Plaza Manchester Airport Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Crowne Plaza Manchester Airport IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Crowne Plaza Manchester Airport digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Crowne Plaza Manchester Airport Technographics
Crowne Plaza Manchester Airport is a Leisure and Hospitality organization based in United Kingdom,
with around 70 employees and annual revenues of $50.0 million.
Crowne Plaza Manchester Airport operates a diverse technology stack with applications such as
Infor SunSystems, Adobe Experience Manager and Bazaarvoice,
covering areas like ERP Financial, Digital Asset Management and Personalization and Product Recommendations.
Crowne Plaza Manchester Airport has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Adobe Systems and Bazaarvoice.
Crowne Plaza Manchester Airport recently adopted applications including
Elastic Email API in 2023, Salesforce Sales Cloud in 2021 and Adobe Experience Manager in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Crowne Plaza Manchester Airport’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Crowne Plaza Manchester Airport’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Crowne Plaza Manchester Airport technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.