Denver, 80202, CO,
United States
Crownpeak Technographics
Crownpeak Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crownpeak and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Crownpeak employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crownpeak has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2013, Greenhouse ATS for Applicant Tracking System in 2023, Drift AI Chatbot for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crownpeak is running and its propensity to invest more and deepen its relationship with Intuit , Chargebee , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crownpeak revenues, which have grown to $26.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crownpeak intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crownpeak Tech Stack and Enterprise Applications
Crownpeak ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2013 | 2013 |
In 2013 Crownpeak implemented Intuit Quickbooks Enterprise as its ERP Financial platform to centralize core accounting and financial reporting processes. The deployment established Intuit Quickbooks Enterprise as the primary system for transaction processing and statutory reporting within Crownpeak's finance function.
The implementation focused on standard financial modules common to ERP Financial systems, including general ledger configuration, accounts payable automation, accounts receivable workflows, payroll processing, and structured financial reporting. Configuration work emphasized a harmonized chart of accounts, role based access controls, and templates for recurring transactions to support consistent month end close activities.
Operational ownership centered on the finance and accounting organizations, with the system provisioned for corporate accounting, billing support, and payroll administration across Crownpeak's United States operations. Data consolidation and period close procedures were consolidated into the Intuit Quickbooks Enterprise environment to reduce fragmented financial records and to create a single source for financial statements.
Governance changes accompanying the rollout included formalized month end workflows, segregation of duties controls in application permissions, and documentation of financial process steps to support audit readiness. Training and staged user adoption were used to align finance teams to the new ERP Financial processes and to institutionalize controls within Intuit Quickbooks Enterprise.
|
|
|
|
|
Subscription and Recurring Billing | ERP |
|
2021 | 2021 |
|
Crownpeak HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2023 | 2023 |
In 2023, Crownpeak implemented Greenhouse ATS as its Applicant Tracking System. The Greenhouse ATS is provisioned as a cloud hosted SaaS application and is embedded on Crownpeak's website to surface live job listings and capture applicant submissions.
The configuration emphasizes core Applicant Tracking System capabilities including job requisition creation, candidate tracking pipelines, interview orchestration with scorecards, and offer workflow management. Implementation includes recruiter and hiring manager role based access, structured interview guides, and configurable pipeline stages aligned with Talent Acquisition workflows for a company of Crownpeak's size.
Operational scope covers Talent Acquisition and hiring managers within Crownpeak's United States organization, with the careers site integration providing the primary front end for candidate intake. Governance centered on centralized hiring workflows and standardized interview and decisioning processes to ensure consistent candidate evaluation, and the narrative clarifies Crownpeak Greenhouse ATS Applicant Tracking System alignment with recruitment operations.
|
Crownpeak AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Crownpeak deployed Drift AI Chatbot on its website. The deployment positions Drift AI Chatbot within the Chatbots and Conversational AI category as a site-embedded conversational entry point for inbound visitors.
The implementation emphasizes conversational lead capture, automated qualification playbooks, and knowledge-driven responses, reflecting capabilities typical of Drift AI Chatbot. Configuration and conversation flow management are organized around playbooks and intent-driven responses to surface relevant information and escalate to human agents when needed.
Operational responsibility is centered on digital marketing and commercial teams, using the chatbot to support marketing qualified lead capture, website conversion, and initial customer support triage. Governance focuses on conversation script management, training data curation, and response governance to preserve brand voice and ensure consistent site experiences.
The Crownpeak deployment concentrates on site-level conversational orchestration and ongoing tuning of models and playbooks, treating Drift AI Chatbot as the primary automated channel for first-touch web interactions. The implementation reflects a typical Chatbots and Conversational AI pattern of continuous refinement of conversational content and targeting to align with marketing and sales workflows.
|
Crownpeak Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
|
|
|
|
Online Meeting Scheduling | Collaboration |
|
2018 | 2018 |
|
Crownpeak Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application, Web and Enterprise Search | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Digital Signing | Content Management |
|
2016 | 2016 |
|
|
|
|
|
Web Content Management | Content Management |
|
2011 | 2011 |
|
Crownpeak eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
|
Crownpeak CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Account Based Marketing | CRM |
|
2018 | 2018 |
|
|
|
|
|
Account Based Marketing | CRM |
|
2021 | 2021 |
|
|
|
|
|
Account Based Marketing | CRM |
|
2021 | 2021 |
|
|
|
|
|
Account Based Marketing | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Listing Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Crownpeak ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Incident Management | ITSM |
|
2018 | 2018 |
|
|
|
|
|
IT Service Management | ITSM |
|
2019 | 2019 |
|
Crownpeak PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2024 | 2024 |
|
Crownpeak TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2017 | 2017 |
|
Crownpeak PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
Crownpeak IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Database Management | IaaS |
|
2020 | 2020 |
|
Crownpeak CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Crownpeak
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Chief Operating Officer | CXO | Finance | ||||
| Chief Information Officer | CXO | IT | ||||
| Chief Financial Officer | CXO | Finance |
Apps Being Evaluated by Crownpeak Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||