Cruise Online Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cruise Online and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 625 Cruise Online employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cruise Online has purchased the following applications: Blue Monkey CMS for Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cruise Online is running and its propensity to invest more and deepen its relationship with Cloud CIRCUS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cruise Online revenues, which have grown to $156.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cruise Online intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloud CIRCUS | Legacy | Blue Monkey CMS | Content Management | Content Management | Cloud Circus | 2021 | 2021 |
In 2021, Cruise Online implemented Blue Monkey CMS to build the Moon Elephant Japan service and an online order site. Cruise Online used Blue Monkey CMS as a central Content Management platform to support web marketing, campaign landing pages, and lead capture for a virtual restaurant and online party offering in Japan.
The Blue Monkey CMS deployment focused on content authoring and publishing, campaign page templates, online order workflows, and embedded lead capture forms. Configuration emphasized localized content management and marketing-focused publishing controls to accelerate go to market for the Moon Elephant Japan offering.
Cloud CIRCUS led the implementation and coordinated delivery of the public site and order capture flows, aligning the solution with Cruise Online marketing and sales operations in Japan. The project operated across web marketing and commercial teams and served as the primary channel for inbound customer inquiries and order capture for the virtual restaurant product.
The Cloud CIRCUS led implementation delivered immediate inquiries that converted to orders and served as a catalyst for broader DX efforts within the company. Blue Monkey CMS remains the operational Content Management system supporting ongoing web marketing and online ordering initiatives for Cruise Online.
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