Lindon, 84042, UT,
United States
Crumbl Cookies Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Crumbl Cookies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 26000 Crumbl Cookies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crumbl Cookies has purchased the following applications: Stripe Payments for Payment Processing in 2020, EmCentrix Payroll for Payroll in 2023, StatSocial for Analytics and BI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crumbl Cookies is running and its propensity to invest more and deepen its relationship with Stripe , EmCentrix , Workstream or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crumbl Cookies revenues, which have grown to $12.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crumbl Cookies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EmCentrix | Legacy | EmCentrix Payroll | Payroll | HCM | n/a | 2023 | 2023 |
In 2023, Crumbl Cookies implemented EmCentrix Payroll to provision employee-facing payroll and time services for its US franchise workforce. The deployment is hosted by EmCentrix, which serves Crumbl's employee HR portal and provides employee self-service and time-clock access for hourly franchise employees, aligning the implementation with the Payroll category.
EmCentrix Payroll is configured to surface pay-related self-service portals alongside time-clock functionality and standard employee self-service capabilities. The implementation emphasizes time and attendance capture, employee access to pay information, and payroll-integration capability, with the EmCentrix-hosted site showing pay-related self-service features consistent with payroll processing workflows.
Operational coverage is the United States franchise workforce, with the hosted portal centralizing access to time-clock feeds and pay portals for franchise employees. Integration signals are limited to EmCentrix’s payroll-integration capability and the presence of pay-related self-service on the hosted site, indicating dataflows between time capture, employee self-service, and employer payroll processing systems without named third-party integration specifics.
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Recruiting | HCM |
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2022 | 2022 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| StatSocial | Legacy | StatSocial | Analytics and BI | Analytics and BI | n/a | 2025 | 2025 |
In 2025, Crumbl Cookies integrated StatSocial to support marketing analytics and customer acquisition. StatSocial was deployed as an Analytics and BI application to provide audience-level insights and segmentation layered into Crumbl's consumer data workflow.
The implementation focused on ingesting StatSocial audience data into Crumbl's customer data platform, enabling segmentation that distinguished social followers from core customers. Configuration emphasized social audience profiling, lookalike and affinity segmentation, and validation workflows for influencer and brand partnership evaluation.
Operational coverage concentrated on marketing and customer acquisition functions in the United States, where StatSocial insights informed reach-focused campaign planning. The integration fed audience definitions and activation-ready segments into media targeting, with teams using platform signals to refine acquisition targeting on Meta and other paid channels.
Governance centered on marketing-led data stewardship and campaign validation processes, with StatSocial serving as the authoritative source for social-to-customer mapping and partnership validation. Crumbl reported outcomes including a roughly 60 percent increase in weekly new customers and an improved Meta ROAS reported at about 6x, driven by campaigns informed by StatSocial audience data.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2022 | 2022 |
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