Crunch Fitness
250 W 54th St,,
New York, 10019, NY,
United States
New York, 10019, NY,
United States
1 212-307-7760
Leisure and Hospitality
Crunch Fitness Technographics
Crunch Fitness Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crunch Fitness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6500 Crunch Fitness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crunch Fitness has purchased the following applications: Sterling Background Check for BackGround Screening in 2021, Visual Lease for Lease Management in 2013, HubSpot Breeze for Artificial Intelligence Marketing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crunch Fitness is running and its propensity to invest more and deepen its relationship with Sterling Talent Solutions , UKG , Visual Lease or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crunch Fitness revenues, which have grown to $1.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crunch Fitness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crunch Fitness Tech Stack and Enterprise Applications
Crunch Fitness HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2021 | 2021 |
In 2021, Crunch Fitness deployed Sterling Background Check as its BackGround Screening solution to address lengthy turnaround times and manual hiring workflows that were reducing recruiter productivity and causing candidate attrition. The implementation was driven by an aggressive timeline, with the company requiring a vendor that could integrate quickly with its HRIS and have staff fully trained within one month.
The deployment leveraged Sterling Background Check capabilities for automated screening orchestration, mobile-first candidate intake, and centralized status reporting. The configuration emphasized a pre-built integration into UKG Pro so recruiters could initiate background checks from within existing hiring workflows and view screening status updates tied to candidate progression. Automation and configuration reduced manual processes and duplicate data entry by 20 percent as reported by Crunch Fitness.
Integration work was executed with guidance from a dedicated Sterling account manager and a Sterling team experienced in the Sterling and UKG Pro integration, the integration was set up, tested, and live within one month of contract signing. Operational coverage included recruiting teams, HR coordinators, and hiring managers, while candidates engaged via mobile devices to submit required information and complete checks more quickly. The implementation used standardized screening status indicators to improve recruiter visibility into where each candidate was in the screening lifecycle.
Governance and rollout focused on rapid training and operational enablement, Crunch staff were fully trained within one month and Sterling provided ongoing post-implementation support. Outcomes explicitly reported by Crunch include reducing background screening turnaround for most checks from three days to 24 hours and improved candidate experience and hiring manager feedback. The Sterling Background Check BackGround Screening deployment was positioned as an integrated HR screening layer supporting recruiting and hiring operations at Crunch Fitness.
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Payroll | HCM |
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2021 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Crunch Fitness ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visual Lease | Legacy | Visual Lease | Lease Management | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013, Crunch Fitness implemented Visual Lease to centralize lease data and contract review workflows. The deployment used Visual Lease as a Lease Management application to support review of service contracts and to abstract commercial lease agreements for key provisions. The initiative established a single repository for leases and related service contracts to improve consistency of provision capture.
Configuration emphasized lease abstraction and contract lifecycle capabilities common to Lease Management systems, including clause level extraction, obligation tracking, document indexing, and standardized metadata. Crunch Fitness used Visual Lease to review service contracts and to abstract commercial lease agreements for key provisions, creating auditable abstraction records and structured contract summaries. The implementation aligned abstraction outputs to corporate contract records and reporting needs.
Operational responsibility rested with corporate real estate, legal, and finance functions, which governed abstraction standards and controlled access to contract records. Processes were restructured to standardize contract review workflows and to centralize approval and renewal visibility within Visual Lease. The deployment focused on embedding Lease Management practices into ongoing lease administration and contract oversight.
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Crunch Fitness AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot Breeze | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, Crunch Fitness implemented HubSpot Breeze to bring Artificial Intelligence Marketing capabilities into its franchise marketing operations in the United States. The deployment centered on Breeze Assistant as part of Marketing Hub to scale local content production and campaign execution across its franchise network.
Implementation focused on enabling local teams to generate content, build landing pages, and compose email campaigns rapidly using generative workflows and prebuilt templates within HubSpot Breeze. Configuration work emphasized campaign automation, content template libraries, and personalization controls to support franchise-level customization while maintaining brand consistency.
The solution was embedded into the existing Marketing Hub stack through Breeze Assistant, providing a unified authoring and campaign orchestration layer for franchise marketers. Operational coverage spanned franchise marketing and demand generation functions across the United States, supporting local teams to execute and publish campaigns independently.
Governance shifted toward a centralized policy and template governance model coupled with decentralized execution, enabling local autonomy with central oversight and approval workflows. The marketing transformation produced scale, sending over 15M emails per month and generating more than 2M leads in a single year, while improving personalization and operational efficiency.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Crunch Fitness Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Crunch Fitness Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signage | Content Management |
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2020 | 2020 |
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Crunch Fitness CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Crunch Fitness ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Crunch Fitness TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Crunch Fitness PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Crunch Fitness IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Crunch Fitness CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Crunch Fitness
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Crunch Fitness Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Crunch Fitness IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Crunch Fitness digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Crunch Fitness Technographics
Crunch Fitness is a Leisure and Hospitality organization based in United States,
with around 6500 employees and annual revenues of $1.30 billion.
Crunch Fitness operates a diverse technology stack with applications such as
Sterling Background Check, Visual Lease and HubSpot Breeze,
covering areas like BackGround Screening, Lease Management and Artificial Intelligence Marketing.
Crunch Fitness has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sterling Talent Solutions, Visual Lease and HubSpot.
Crunch Fitness recently adopted applications including
HubSpot Breeze in 2024, Brandmuscle Platform in 2022 and Sterling Background Check in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Crunch Fitness’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Crunch Fitness’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Crunch Fitness technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.