London, W6 9AR,
United Kingdom
Cult Wines Technographics
Cult Wines Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cult Wines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 138 Cult Wines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cult Wines has purchased the following applications: Sage 50 for ERP Financial in 2017, Microsoft 365 for Collaboration in 2021, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cult Wines is running and its propensity to invest more and deepen its relationship with Sage , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cult Wines revenues, which have grown to $32.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cult Wines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cult Wines Tech Stack and Enterprise Applications
Cult Wines ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 50 | ERP Financial | ERP | n/a | 2017 | 2018 |
In 2017, Cult Wines implemented Sage 50 as its core accounting platform. Sage 50 is operating as the companys primary ERP Financial application and is used to centralize transactional finance activities across the business.
The Sage 50 deployment was configured to support core financial modules including general ledger, accounts payable, supplier ledger and reconciliations, VAT processing, multi-currency payment runs and intercompany payments, employee expense processing, petty cash control, and inventory order and stock reconciliation workflows. Configuration emphasized accurate nominal coding and PO invoice posting to ensure daily postings align with supplier and stock records.
Operational integration explicitly includes VinTrade investment management software alongside banking connectivity to HSBC net and NatWest Bankline, with routine bank postings and bank reconciliation processes driven from Sage 50 data. Microsoft Excel and Word are used in downstream reporting and reconciliation activities, including pivot table and VLOOKUP based reconciliations, and the application supports cross-functional workflows with sales and buying teams for invoice coding and payment deadlines.
Governance and process ownership were formalized around weekly multi-currency payment runs, supplier ledger ownership and regular supplier reconciliations, month end supplier ledger reporting, and daily bank posting controls. Day to day operational controls implemented in Sage 50 underpin query management across internal and external stakeholders, systematic invoice filing and routine reconciliation steps that support finance, treasury, procurement and stock management functions within the UK based business.
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Cult Wines Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Cult Wines implemented Microsoft 365 for Collaboration. The deployment covers core collaboration and productivity for the 138 employee professional services firm headquartered in the United Kingdom, and Microsoft 365 is referenced as in use on their website.
The Microsoft 365 implementation for Collaboration at Cult Wines centers on Teams for real-time meetings and messaging, Exchange Online for email, SharePoint Online for document libraries and intranet content, OneDrive for personal file storage, and Office applications for authoring and productivity. Implementations of Microsoft 365 for Collaboration also involve governance controls for identity and access, content lifecycle and information architecture to organize workflows and centralize internal collaboration and communications business functions.
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Cult Wines CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Cult Wines implemented Hotjar on its public website. The Hotjar deployment is used to capture session recordings, heatmaps, click and scroll behavior, and on-site feedback surveys as part of its Customer Experience tooling. This implementation supports UX, e-commerce, and marketing workflows for the Cult Wines online retail site.
Deployment is client-side, using Hotjar's JavaScript snippet embedded across product detail and checkout pages to enable behavior analytics and real-user monitoring. Functional capabilities configured include session replay, heatmaps, funnels, and feedback widgets, aligning Hotjar data with site optimization and merchandising decision processes. Governance focuses on analytics workflows and Hotjar privacy and data retention settings to manage website data capture within UK operational practices.
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Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Cult Wines IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Cult Wines
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Cult Wines Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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