Brisbane, 4000, QLD,
Australia
Culture Kings Pty Ltd Technographics
Culture Kings Pty Ltd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Culture Kings Pty Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Culture Kings Pty Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Culture Kings Pty Ltd has purchased the following applications: Apple Pay for Payment Processing in 2020, RITEQ Workforce Manager for Workforce Management in 2016, FreeWheel Demandsuite for Agency Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Culture Kings Pty Ltd is running and its propensity to invest more and deepen its relationship with Apple , Google , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Culture Kings Pty Ltd revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Culture Kings Pty Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Culture Kings Pty Ltd Tech Stack and Enterprise Applications
Culture Kings Pty Ltd ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Culture Kings Pty Ltd implemented Apple Pay on its website, deploying the Apple Pay application to handle Payment Processing for the retailer's e commerce checkout in Australia. The implementation centers on Apple Pay as the front end payment method integrated into the online purchase flow, with Apple Pay explicitly used to present the native wallet payment sheet and streamline card entry for web and mobile browser sessions.
The deployment configuration included Apple Pay on the Web using Apple Pay JavaScript APIs and merchant validation, enabling tokenized card credentials and the platform level payment sheet. Functional capabilities implemented align with Payment Processing patterns, including wallet based tokenization, client side payment authorization, and browser checkout UI integration to collect shipping and billing details as part of the payment flow.
Integrations were implemented against the site checkout and the existing card processing stack, preserving the merchant gateway and fraud screening components already in place. Operational coverage is the Culture Kings e commerce channel, with governance points focused on merchant identity verification and payment acceptance rules required by Apple Pay and card networks.
Operational ownership sits with online commerce and payments operations, with rollout involving checkout workflow updates, merchant registration and validation steps, and web QA for Apple Pay behavior across supported browsers and devices. The narrative documents Culture Kings Pty Ltd, Apple Pay, and Payment Processing as linked elements of the companys online payments architecture.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Culture Kings Pty Ltd HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Dayforce | Legacy | RITEQ Workforce Manager | Workforce Management | HCM | n/a | 2016 | 2016 |
In 2016, Culture Kings Pty Ltd implemented RITEQ Workforce Manager. Deployment targeted retail store operations across Queensland, covering three high-volume large format stores, two on the Gold Coast and one in Brisbane, supporting a store-level workforce of more than 60 employees.
RITEQ Workforce Manager was configured as a time and attendance and roster engine, addressing core Workforce Management functions including employee clocking, schedule creation, roster management, exception handling, and consolidated time capture for payroll readiness. The configuration emphasized store manager controls for shift approvals and automated schedule notifications to hourly staff, aligning with standard Workforce Management workflows for retail operations.
Operational governance centered on store-level workforce coordination and manager-led schedule governance, with configuration reflecting high-volume retail peak periods and centralized oversight by regional management. The rollout operationalized time and attendance processes within store operations and consolidated roster management across the three sites, with governance and approval workflows routed through store managers and regional operations.
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Culture Kings Pty Ltd ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Culture Kings Pty Ltd deployed FreeWheel Demandsuite on its public website. FreeWheel Demandsuite is implemented as an Agency Management platform to centralize digital advertising inventory, demand orchestration, and campaign configuration for the retailer.
The implementation focuses on core Agency Management capabilities including campaign trafficking and scheduling, ad inventory and yield configuration, demand prioritization and orchestration, and reporting for digital ad placements. FreeWheel Demandsuite has been configured to manage creative delivery rules, frequency controls, and attribution tagging consistent with standard ad operations workflows for e-commerce publishers.
Technically the deployment is surfaced on Culture Kings website and operates as the central ad decisioning and demand management layer for onsite display and video inventory. The platform is integrated with onsite ad tags and the site ad stack, and is operated by the company digital marketing and ad operations teams within Australia, aligning campaign setup with merchandising and promotional calendars.
Governance and process adjustments emphasize centralized campaign governance, standardized trafficking templates, and operational handoffs between marketing, e-commerce, and ad operations. The rollout organizes Agency Management ownership around a single platform for demand prioritization and reporting, enabling consistent control over creative rules and inventory allocation without introducing named third party integrations.
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Manufacturing ERP | ERP Services and Operations |
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2020 | 2020 |
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Culture Kings Pty Ltd AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Culture Kings Pty Ltd Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Culture Kings Pty Ltd eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2017 | 2017 |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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Culture Kings Pty Ltd CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Culture Kings Pty Ltd ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Culture Kings Pty Ltd PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Culture Kings Pty Ltd IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2009 | 2009 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Culture Kings Pty Ltd
Apps Being Evaluated by Culture Kings Pty Ltd Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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