AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cumberland Packing Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2022 2022
Collaboration Collaboration 2023 2023
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WordPress Web Content Management Content Management n/a 2024 2024
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Gray Falkon Legacy Gray Falkon eCommerce eCommerce n/a 2023 2023
In 2023, Gray Falkon implemented its marketplace brand protection and channel control eCommerce solution for Cumberland Packing in the United States. The deployment targeted Amazon and Walmart marketplaces to remove unauthorized third party sellers and regain Buy Box ownership for Cumberland Packing. The Gray Falkon application combined continuous marketplace monitoring, automated enforcement workflows for seller removal, and listing suppression capabilities to assert channel control. Configuration focused on seller identification, infringement detection, and escalation routing to enable rapid enforcement actions and Buy Box reclamation logic tied to active takedowns. Operational coverage concentrated on Cumberland Packing's eCommerce and retail channel management functions across the United States, with direct operational interactions on Amazon and Walmart marketplace channels. Integrations emphasized marketplace access and enforcement APIs and orchestration to execute takedowns, manage listings, and align advertising spend with compliant seller sets. The engagement recovered suppressed sales reported at more than $19M, removed 92 percent of sellers and 91 percent of listings within months, and improved ad spend ROI. These results reflect Gray Falkon's marketplace brand protection and channel control capabilities applied to Cumberland Packing's eCommerce operations.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tag Management CRM 2024 2024
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2012 2012
Application Hosting and Computing Services IaaS 2012 2012
Application Hosting and Computing Services IaaS 2014 2014
Content Delivery Network IaaS 2014 2014
Domain Name System (DNS) IaaS 2022 2022
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2024 2024
Secure Email Gateways (SEGs) CyberSecurity 2018 2018
Secure Sockets Layer (SSL) CyberSecurity 2012 2012
Secure Sockets Layer (SSL) CyberSecurity 2022 2022
IT Decision Makers and Key Stakeholders at Cumberland Packing
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Cumberland Packing Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Cumberland Packing Technographics

Cumberland Packing is a Consumer Packaged Goods organization based in United States, with around 436 employees and annual revenues of $90.0 million.

Cumberland Packing operates a diverse technology stack with applications such as Microsoft 365, WordPress and Gray Falkon, covering areas like Collaboration, Web Content Management and eCommerce.

Cumberland Packing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Automattic and Gray Falkon.

Cumberland Packing recently adopted applications including WordPress in 2024, Google Tag Manager in 2024 and reCAPTCHA in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Cumberland Packing’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Cumberland Packing’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Cumberland Packing technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.