Bangalore, 560102,
India
Curefit Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Curefit and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3705 Curefit employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Curefit has purchased the following applications: Pickcel Digital Signage for Digital Signage in 2022, Google Tag Manager for Tag Management in 2025, JavaScript for Apps Development in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Curefit is running and its propensity to invest more and deepen its relationship with Pickcel , Google , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Curefit revenues, which have grown to $900.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Curefit intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pickcel | Legacy | Pickcel Digital Signage | Digital Signage | Content Management | n/a | 2022 | 2022 |
In 2022, Curefit deployed Pickcel Digital Signage to address both internal office communications for Cure.Fit and customer-facing messaging at Cult.Fit workout centers. The implementation used Pickcel Digital Signage, categorized as Digital Signage, to centralize timely employee updates and in-gym customer information across the enterprise.
The deployment configured Pickcel Digital Signage software with the client owned digital signage players and a set of prebuilt content applications, including News App and Weather App. The solution emphasized content scheduling, large storage capacity for media assets, and authentication based remote access to management dashboards so non-technical staff could operate the system without specialist support.
Technically the rollout leveraged the hardware agnostic nature of Pickcel Digital Signage to run screens across multiple operating systems including Windows, Unix, Android, and Chrome, avoiding device lock in. Operational coverage included Cure.Fit corporate offices and Cult.Fit’s footprint of more than 230 centers across 15 plus cities in India, supporting both internal communications and customer experience workflows for class schedules, membership programs, trainer profiles, offers, and health tips.
Governance and operating model changes included hands on training delivered by Pickcel experts to office and gym staff, enabling centralized scheduling with distributed content control, and ongoing vendor customer support. Reported outcomes included enhanced employee engagement at Cure.Fit through weather, news, meeting schedule and welcome messages, and improved customer communication at Cult.Fit through neatly organized displays of class schedules, packages, notices and fitness guidance.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | JavaScript | Apps Development | PaaS | n/a | 2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Content Delivery Network | IaaS |
|
2025 | 2025 |
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