Custify
Bulevardul Alexandru Ioan Cuza 99,
București, 11053,
Romania
București, 11053,
Romania
n/a
Professional Services
Custify Technographics
Custify Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Custify and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Custify employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Custify has purchased the following applications: Chargebee for Subscription and Recurring Billing in 2021, Drift AI Chatbot for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Custify is running and its propensity to invest more and deepen its relationship with Chargebee , Drift , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Custify revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Custify intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Custify Tech Stack and Enterprise Applications
Custify ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Chargebee | Legacy | Chargebee | Subscription and Recurring Billing | ERP | n/a | 2021 | 2021 |
In 2021, Custify implemented Chargebee for Subscription and Recurring Billing on its public website. The deployment is a web embedded billing implementation, combining Chargebee hosted checkout flows with API driven subscription lifecycle calls from the site. The implementation architecture is cloud native, with billing orchestration managed through Chargebee's control plane and client side integration capturing subscription events and signups.
Functional capabilities implemented include subscription lifecycle management, recurring invoicing and billing automation, hosted checkout and customer self service subscription controls, and payment processing orchestration consistent with Subscription and Recurring Billing platforms. Operational ownership spans finance, customer success and product teams for subscription management and revenue operations, with plan configuration and billing rules managed inside the Chargebee application. Chargebee centralizes subscription workflows on Custify's website and supports customer subscription provisioning and billing operations for the professional services business.
|
Custify AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Custify implemented Drift AI Chatbot on its public website. Custify deployed Drift AI Chatbot as a Chatbots and Conversational AI solution to support customer-facing website engagement and preliminary lead qualification for its professional services business.
The implementation used a cloud-hosted, embedded website widget architecture typical for small firms, configured to handle real-time conversational interactions. Functional configuration emphasized conversational response flows, automated message routing to human agents, scripted qualification prompts, and knowledge base driven answers, reflecting standard Chatbots and Conversational AI capabilities.
Operational ownership and governance were organized around customer success and marketing workflows, with teams responsible for message design, knowledge base curation, and escalation rules to human operators. Custify Drift AI Chatbot Chatbots and Conversational AI Customer-facing website engagement describes the relationship between the company, the application, the Apps Category, and the business functions supported.
|
Custify Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Custify implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The Professional Services company based in Romania, with approximately 20 employees, lists Google Workspace on its public website as the primary collaboration and productivity environment.
The deployment centered on core Google Workspace capabilities including Gmail for corporate email, Google Drive and Shared Drives for centralized document storage, Google Docs, Sheets and Slides for collaborative authoring, Google Calendar for scheduling, and Google Meet for video conferencing. Administration used Google Workspace administration features for user provisioning, group management and access controls, configured to match a small team operational model.
Operational coverage emphasized client delivery, sales support and internal operations, consolidating communications and document workflows across the organization. Governance and operational processes were organized around a small internal administrator model, focusing on account lifecycle management, domain verification and standard security settings consistent with a 20 person Professional Services firm.
|
Custify CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Account Based Marketing | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Custify PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
Custify IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Custify
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Custify Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Custify IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Custify digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Custify Technographics
Custify is a Professional Services organization based in Romania,
with around 20 employees and annual revenues of $2.0 million.
Custify operates a diverse technology stack with applications such as
Chargebee, Drift AI Chatbot and Google Workspace (Formerly Google G-Suite),
covering areas like Subscription and Recurring Billing, Chatbots and Conversational AI and Collaboration.
Custify has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Chargebee, Drift and Google.
Custify recently adopted applications including
Chargebee in 2021, Microsoft Clarity in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Custify’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Custify’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Custify technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.