London, SE10 9PD,
United Kingdom
Cutty Sark Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cutty Sark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Cutty Sark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cutty Sark has purchased the following applications: Splice for Video Editing in 2021, Hotjar for Customer Experience in 2022, Amazon EC2 for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cutty Sark is running and its propensity to invest more and deepen its relationship with Bending Spoons , CIVIC Computing , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cutty Sark revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cutty Sark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bending Spoons | Legacy | Splice | Video Editing | Content Management | n/a | 2021 | 2021 |
In 2021 Cutty Sark deployed Splice to support short form social media video production, using Splice as the core Video Editing tool for channel content creation and scheduling. The implementation placed Splice at the center of the pub's content workflow, with the Social Media Officer responsible for producing videos, replying to direct messages and comments, and posting according to a schedule agreed with the Area Marketing Manager.
Splice was used for timeline editing, trimming, titling and sequence assembly, combined with mobile-friendly audio and basic color adjustments consistent with Video Editing functionality. Production assets were sourced from Adobe Lightroom, Photoshop and Canva and assembled into Splice projects to create social clips and promotional sequences for Cutty Sark's social channels.
Operational coverage focused on the Cutty Sark pub in London, supporting the Social Media Officer and coordinating with floor supervisors and the restaurant and bar team for content capture and on-premise shoots. Governance relied on a content calendar and posting schedule approved by the Area Marketing Manager, integrating content production responsibilities into existing front-of-house supervision duties rather than creating a separate production team.
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Web Content Management | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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