D.C. Thomson &
2 Albert Square Meadowside,
Dundee, DD1 1DD,
United Kingdom
Dundee, DD1 1DD,
United Kingdom
44 13 8222-3131
Media
D.C. Thomson & Technographics
D.C. Thomson & Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by D.C. Thomson & and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2398 D.C. Thomson & employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that D.C. Thomson & has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2017, Microsoft 365 for Collaboration in 2020, OpenX OpenAudience for Digital Advertising Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems D.C. Thomson & is running and its propensity to invest more and deepen its relationship with GumGum , Microsoft , LucidLink or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing D.C. Thomson & revenues, which have grown to $415.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for D.C. Thomson & intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
D.C. Thomson & Tech Stack and Enterprise Applications
D.C. Thomson & AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, D.C. Thomson & deployed GumGum on its website in the United Kingdom. The deployment uses GumGum as an Artificial Intelligence Marketing solution to deliver contextual advertising and on-page audience targeting across the publisher's digital properties.
Configuration centered on client-side tag delivery and page-level contextual analysis, leveraging GumGum's contextual intelligence capabilities typical of the Artificial Intelligence Marketing category. Implementations included controls for creative placement, targeting rules, and campaign-level attribution hooks to align programmatic demand with editorial inventory.
Operational ownership sits with digital advertising and marketing teams, coordinating with editorial stakeholders and ad operations for tag management and reporting. Integrations are implemented through site tags and the tag management layer, and they interface with standard ad server workflows and programmatic demand channels as is common for Artificial Intelligence Marketing deployments.
This record identifies GumGum by name on the dcthomson.co.uk website, with D.C. Thomson & using GumGum as its named Artificial Intelligence Marketing application.
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D.C. Thomson & Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, D.C. Thomson implemented Microsoft 365. Microsoft 365, in the Collaboration category, is deployed and surfaced on the company website and is used to support corporate collaboration and communications across the organization. The deployment is positioned as the cloud collaboration layer for employees and external-facing content that is surfaced through the corporate web presence.
The implementation aligns with standard Microsoft 365 Collaboration capabilities including Exchange Online, SharePoint Online, OneDrive, and Microsoft Teams, delivering email, content management, file synchronization, and real-time meetings as core functional workflows. Architectural and operational focus centers on tenant configuration, identity and access management, and site and Teams provisioning to govern workspace lifecycle and content access. Governance attention is described around workspace provisioning, content classification, and administrative controls to manage collaboration policies and user entitlements.
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Collaboration | Collaboration |
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2022 | 2022 |
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D.C. Thomson & CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2017 | 2017 |
In 2017, D.C. Thomson & implemented OpenX OpenAudience as a Digital Advertising Platform on its consumer websites. OpenX OpenAudience was deployed to centralize audience activation and programmatic inventory controls for the publisher site.
The implementation focused on core Digital Advertising Platform capabilities, including audience segmentation and audience activation workflows, identity resolution and deterministic probabilistic matching, and support for programmatic real-time bidding and supply controls. Configuration work included tag and container deployment on site pages, rules-based audience targeting, and publisher-side yield controls consistent with programmatic ad serving and audience management.
Operational ownership was maintained within the publisher advertising operations and commercial teams, with the platform instrumented across D.C. Thomson & website properties for advertising and audience monetization use cases. Governance centered on campaign workflow orchestration and audience governance within the ad operations function, with the OpenX OpenAudience instance operating as the centralized Digital Advertising Platform for site-level programmatic activity.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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D.C. Thomson & ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2022 | 2022 |
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D.C. Thomson & TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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D.C. Thomson & IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at D.C. Thomson &
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Apps Being Evaluated by D.C. Thomson & Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from D.C. Thomson & IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the D.C. Thomson & digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD D.C. Thomson & Technographics
D.C. Thomson & is a Media organization based in United Kingdom,
with around 2398 employees and annual revenues of $415.2 million.
D.C. Thomson & operates a diverse technology stack with applications such as
GumGum, Microsoft 365 and OpenX OpenAudience,
covering areas like Artificial Intelligence Marketing, Collaboration and Digital Advertising Platform.
D.C. Thomson & has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Microsoft and OpenX Software.
D.C. Thomson & recently adopted applications including
LucidLink in 2022, Freshservice in 2022 and Amazon CloudFront in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of D.C. Thomson &’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates D.C. Thomson &’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete D.C. Thomson & technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.