Daihatsu Motor Technographics
Daihatsu Motor Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Daihatsu Motor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12470 Daihatsu Motor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Daihatsu Motor has purchased the following applications: BrainPad Rtoaster Insight+ for Data Management Platform in 2016, Akamai CDN for Content Delivery Network in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Daihatsu Motor is running and its propensity to invest more and deepen its relationship with BrainPad , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Daihatsu Motor revenues, which have grown to $3.08 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Daihatsu Motor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Daihatsu Motor Tech Stack and Enterprise Applications
Daihatsu Motor CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BrainPad | Legacy | BrainPad Rtoaster Insight+ | Data Management Platform | CRM | n/a | 2016 | 2016 |
In 2016 Daihatsu Motor deployed BrainPad Rtoaster Insight+, a Data Management Platform, on its corporate website to centralize first party web behavioral data for digital marketing and analytics use. The BrainPad Rtoaster Insight+ implementation is positioned to collect and normalize event level data from site interactions, construct persistent audience profiles, and enable audience segmentation workflows consistent with Data Management Platform capabilities. The deployment explicitly targets website instrumentation and audience orchestration rather than back office ERP or finance systems.
Configuration work focused on data collection, identity stitching within web session and profile scopes, and rule based audience segmentation to support personalization and campaign targeting. Functional modules implied by the implementation include tag based data capture, profile unification and segmentation engines, and activation-ready segment exports or APIs typical of Data Management Platform deployments. The solution was configured to operate in near real time to support on site personalization and marketing automation triggers.
Operational ownership is aligned with marketing and digital analytics functions, with governance activities expected around data quality, consent alignment, and segment lifecycle management during rollout. Rollout scope is limited to the website channel as the stated deployment surface, with BrainPad Rtoaster Insight+ serving as the primary platform for audience definition and web personalization use cases. The narrative reflects an analyst view of the architecture and functional footprint for Daihatsu Motor using BrainPad Rtoaster Insight+ as a Data Management Platform on its website.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2014 | 2014 |
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Daihatsu Motor IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai CDN | Content Delivery Network | IaaS | n/a | 2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Daihatsu Motor
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Daihatsu Motor Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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