Mattoon, 61938-4679, IL,
United States
Daisy Lane Scrapbooking Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Daisy Lane Scrapbooking and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 41 Daisy Lane Scrapbooking employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Daisy Lane Scrapbooking has purchased the following applications: SnapRetail for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Daisy Lane Scrapbooking is running and its propensity to invest more and deepen its relationship with SnapRetail or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Daisy Lane Scrapbooking revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Daisy Lane Scrapbooking intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SnapRetail | Legacy | SnapRetail | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Daisy Lane Scrapbooking deployed SnapRetail as a Marketing Automation solution on its website. The deployment is web first, embedding SnapRetail scripts into the ecommerce storefront to capture onsite subscriber signups and trigger campaign workflows.
Implementation focused on standard Marketing Automation capabilities, with configuration of email campaign orchestration, onsite capture forms and popups, coupon distribution and customer segmentation for targeted messaging. SnapRetail was configured to schedule automated campaigns, manage subscriber lists, and provide campaign level analytics for the marketing function.
Operational ownership sits with the marketing and e commerce teams, who manage templates, subscriber consent settings and campaign calendars. Integration work centered on connecting the SnapRetail instance to the commerce layer to surface purchase and cart events for segmentation and automated follow up, while governance emphasized list hygiene and opt out compliance.
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