DAKS
10 Old Bond St, Mayfair,
London, W1S 4PL,
United Kingdom
London, W1S 4PL,
United Kingdom
44 20 7409 4040
Retail
DAKS Technographics
DAKS Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DAKS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 DAKS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DAKS has purchased the following applications: Infor SunSystems for ERP Financial in 2014, Microsoft 365 for Collaboration in 2021, Shopify for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DAKS is running and its propensity to invest more and deepen its relationship with Infor , Microsoft , Shopify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DAKS revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DAKS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DAKS Tech Stack and Enterprise Applications
DAKS ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2014 | 2015 |
In 2014, DAKS implemented Infor SunSystems as its core financial application, classified as ERP Financial. The rollout centered on Sun accounting package capabilities to support the company finance function within a UK retail business of approximately 150 employees.
The implementation configured Infor SunSystems to manage fundamental accounting workflows, including general ledger processing, month end journal posting, intercompany journal posting and a commitment and accrual ledger. Financial control activities implemented in the system include expense monitoring, variance investigation, revaluation journals for debtors and creditors and monthly stock valuation and reconciliation. The deployment also supported management accounting tasks such as cost analysis for wholesale accounts and assistance with budgeting input processes.
Operational integrations and coverage emphasize hands on finance desk tooling, with Infor SunSystems outputs consumed and extended through Microsoft Excel for Pivot tables, Macros and VLOOKUP driven analysis. The solution produces period close artifacts and a Quarterly Inter-company Elimination Report for Head Office, and it feeds VAT return and Intrastat preparation workflows that involve both the accounting team and external auditors.
Governance and process changes centered on formalizing month end and intercompany close cycles, posting structured month end journals, maintaining the accrual and commitment ledger, and embedding supporting controls to assist auditors and the Management Accountant. Infor SunSystems was used to centralize accounting transactions, standardize stock valuation reconciliation and to provide a consistent source for VAT and Intrastat submissions.
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DAKS Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, DAKS implemented Microsoft 365 to support Collaboration across its United Kingdom retail operations and internal teams. The Microsoft 365 deployment is visible from assets on the DAKS website and serves as the primary cloud hosted collaboration platform for the 150 employee retailer.
Microsoft 365 at DAKS was provisioned to deliver core Collaboration capabilities including cloud email, Microsoft Teams for meetings and chat, SharePoint and OneDrive for document collaboration, and Office applications for productivity. The implementation aligns with typical Microsoft 365 tenant architecture, using centralized administration, user account provisioning, mailbox and file storage allocation, and shared collaboration sites to manage content and team spaces.
Operational coverage focuses on corporate business functions such as merchandising, store operations, and corporate support, with governance delivered through tenant level policies for access control, content management, and external sharing. Identity and access workflows and administrative controls were instituted to manage employee onboarding and offboarding, while site visible telemetry confirmed the application presence on the public web estate.
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DAKS eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, DAKS implemented Shopify as its primary eCommerce application for the company website. DAKS deployed Shopify to manage online storefront operations and to provide a unified public shopping experience on its uk-facing site.
The implementation uses Shopify’s hosted SaaS architecture and theme-driven storefront model, with configuration focused on product catalog management, inventory controls, checkout and payment processing, order management, customer accounts, and content management for product and marketing pages. Shopify’s administrative console is used to operate merchandising, pricing, and catalog workflows, consistent with standard eCommerce functional modules.
Operational coverage centers on DAKS’ online commerce function within the United Kingdom, with the platform serving merchandising, marketing, order fulfillment, and customer service workflows. Governance and process changes were concentrated on centralizing product and order data inside Shopify and aligning merchandising and fulfillment processes to the application’s operational model.
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eCommerce | eCommerce |
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2018 | 2018 |
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DAKS CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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DAKS IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at DAKS
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Assistant Accountant | Manager | Finance | |
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Accounts Payable | Manager | Finance | |
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Operations Manager | Manager | Finance | |
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Apps Being Evaluated by DAKS Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DAKS IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DAKS digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD DAKS Technographics
DAKS is a Retail organization based in United Kingdom,
with around 150 employees and annual revenues of $20.0 million.
DAKS operates a diverse technology stack with applications such as
Infor SunSystems, Microsoft 365 and Shopify,
covering areas like ERP Financial, Collaboration and eCommerce.
DAKS has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Microsoft and Shopify.
DAKS recently adopted applications including
Microsoft 365 in 2021, Shopify in 2021 and Microsoft Azure Cloud Services in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DAKS’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DAKS’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DAKS technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.