Dalenys
Street Jourdan NA‚A° 41,
Brussels, 1060,
Belgium
Brussels, 1060,
Belgium
33 1 76 23 02 01
Banking and Financial Services
Dalenys Technographics
Dalenys Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dalenys and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Dalenys employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dalenys has purchased the following applications: Mirakl Marketplace Platform for eCommerce in 2022, Hubspot CRM for CRM in 2020, Atlassian StatusPage for Incident Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dalenys is running and its propensity to invest more and deepen its relationship with Mirakl , HubSpot , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dalenys revenues, which have grown to $33.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dalenys intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dalenys Tech Stack and Enterprise Applications
Dalenys eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mirakl | Legacy | Mirakl Marketplace Platform | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Dalenys implemented Mirakl Marketplace Platform to extend its online commerce capabilities. The Belgium-based payments and merchant services firm deployed Mirakl Marketplace Platform on their website, establishing a marketplace layer within its broader eCommerce footprint.
The implementation concentrated on core marketplace modules typical of the Mirakl Marketplace Platform, including seller onboarding and verification, catalog management and product data syndication, pricing and commission configuration, and order orchestration. Configuration work emphasized catalog curation rules and commission logic to support multi-seller commerce and marketplace merchandising workflows.
Mirakl Marketplace Platform was embedded into Dalenys's customer-facing website and instrumented to interact with existing storefront and order processing flows. Integration points are described at a system level as connections into checkout and backend order orchestration, merchant settlement workflows, and marketplace reporting, enabling coordination between marketplace operations and commercial teams.
Operational rollout proceeded with staged seller onboarding and category-by-category activation, assigning governance to marketplace operations and eCommerce merchandising teams. Governance controls were implemented in Mirakl Marketplace Platform to enforce catalog stewardship, seller performance rules, and configuration change management for ongoing marketplace operations.
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Dalenys CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Dalenys implemented Hubspot CRM as its primary CRM to capture and manage customer interactions originating from its website. The implementation aligns with the CRM category and consolidates contact and company records while standardizing sales pipeline artifacts for a 200 employee banking and financial services firm based in Belgium.
The Hubspot CRM deployment uses a cloud-hosted SaaS architecture, with functional modules configured for contact management, lead capture via forms and landing pages, email engagement tracking, and sales pipeline management. Automation and workflow configuration were implemented to handle contact lifecycle progression, automated task assignment, and deal stage transitions, and dashboards were provisioned to support sales and marketing operational visibility.
Integration coverage explicitly includes on-site web instrumentation, embedding the Hubspot CRM tracking snippet and forms on the Dalenys website to route inbound leads into CRM records and trigger workflow orchestration. Governance was organized with centralized CRM administration shared between sales and marketing teams, role-based access controls, and phased configuration control to manage data quality and operational workflows.
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Dalenys ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian StatusPage | Incident Management | ITSM | n/a | 2020 | 2020 |
In 2020, Dalenys implemented Atlassian StatusPage as its Incident Management solution and deployed the public status surface on its website to centralize external incident communications. Dalenys Atlassian StatusPage Incident Management supports customer-facing incident communications, providing a visible status site and embedded status indicators for payment and gateway services. The deployment establishes a single public channel for component-level status, incident timelines, and scheduled maintenance notices, aligning external transparency with operational reporting.
Configuration uses standard Atlassian StatusPage capabilities such as component status indicators, incident timeline posts, scheduled maintenance entries, and subscriber notification workflows, with publication controls and templates adapted to financial services incident cadence. Operational governance is centered on operations and support teams who publish updates and manage subscriber lists, embedding the Atlassian StatusPage instance into existing communications workflows on the dalenys.com website. The implementation positions Atlassian StatusPage as the public incident transparency layer, linking the Company application to customer communications and operational incident response.
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Dalenys TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2013 | 2013 |
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Dalenys PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Dalenys IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Dalenys
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Dalenys Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dalenys IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dalenys digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dalenys Technographics
Dalenys is a Banking and Financial Services organization based in Belgium,
with around 200 employees and annual revenues of $33.0 million.
Dalenys operates a diverse technology stack with applications such as
Mirakl Marketplace Platform, Hubspot CRM and Atlassian StatusPage,
covering areas like eCommerce, CRM and Incident Management.
Dalenys has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mirakl, HubSpot and Atlassian.
Dalenys recently adopted applications including
Mirakl Marketplace Platform in 2022, Intuit Mailchimp in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dalenys’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dalenys’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dalenys technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.