London, WC1N 3LB,
United Kingdom
Data & Marketing Association UK Technographics
Data & Marketing Association UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Data & Marketing Association UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Data & Marketing Association UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Data & Marketing Association UK has purchased the following applications: Validity Everest for Analytics and BI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Data & Marketing Association UK is running and its propensity to invest more and deepen its relationship with Validity or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Data & Marketing Association UK revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Data & Marketing Association UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Data & Marketing Association UK Tech Stack and Enterprise Applications
Data & Marketing Association UK Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Validity | Legacy | Validity Everest | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Data & Marketing Association UK deployed Validity Everest to centralize deliverability monitoring for its marketing and CRM programs in the United Kingdom. Validity Everest is an Analytics and BI application configured to provide visibility into inbox placement, list validation, and sender reputation for the organization’s email channels.
The implementation explicitly used Validity Everest modules for list validation, inbox placement monitoring, and Sender Certification, with dashboards and reporting configured to surface weighted inbox placement and sender score metrics. Configuration emphasized program-level inbox placement trend analysis and list hygiene workflows to maintain deliverability integrity.
Operational coverage focused on marketing and CRM send workflows supporting member communications and campaign operations across the UK, with governance steered by certification status and inbox placement thresholds. Process changes concentrated on continuous monitoring of sender reputation and maintaining Sender Certification to preserve preferential routing and mailbox placement.
Outcomes reported from the Validity Everest deployment included an average weighted inbox placement rate of 98% and an average sender score of 99, together with a 54% increase in click-through rates and preferential treatment via Sender Certification. These results are tied directly to the marketing and CRM deliverability use case implemented with Validity Everest Analytics and BI.
|
IT Decision Makers and Key Stakeholders at Data & Marketing Association UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Data & Marketing Association UK Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||