David Smallman Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by David Smallman and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 David Smallman employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that David Smallman has purchased the following applications: Teknikforce PursueApp for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems David Smallman is running and its propensity to invest more and deepen its relationship with Teknikforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing David Smallman revenues, which have grown to $34.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for David Smallman intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teknikforce | Legacy | Teknikforce PursueApp | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, David Smallman implemented Teknikforce PursueApp as a Marketing Automation application. Vendor marketing and testimonial materials identify David Smallman as a named user, and describe use of the application to support online business development across the UK and EMEA region. The deployment targets outreach and client acquisition workflows for a professional services practice, impacting marketing and sales enablement functions within the organization.
Teknikforce PursueApp usage is described in vendor testimonials rather than a formal case study, and module-level behavior is inferred from that marketing content. The implementation centers on PursueApp cold-email automation capabilities, aligning with Marketing Automation workflows such as sequence orchestration, message personalization, and deliverability controls. Testimonial language highlights improved outreach effectiveness reported by the named user, and operational governance appears to be managed by marketing and business development teams based on the context provided.
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