Dayla Drinks
Unit 2, 50 Aylesbury Rd, Aston Clinton,
Aylesbury, HP22 5AH,
United Kingdom
Aylesbury, HP22 5AH,
United Kingdom
44 12 9663-0013
Distribution
Dayla Drinks Technographics
Dayla Drinks Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dayla Drinks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 173 Dayla Drinks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dayla Drinks has purchased the following applications: Merlin ERP for ERP Financial in 2025, Microsoft 365 for Collaboration in 2017, Intuit Mailchimp for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dayla Drinks is running and its propensity to invest more and deepen its relationship with Merlin Business Software , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dayla Drinks revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dayla Drinks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dayla Drinks Tech Stack and Enterprise Applications
Dayla Drinks ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Merlin Business Software | Legacy | Merlin ERP | ERP Financial | ERP | n/a | 2025 | 2025 |
In 2025 Dayla Drinks implemented Merlin ERP, classified as ERP Financial, at its Aylesbury distribution site. Operational use is documented by a Shift Supervisor at Dayla Drinks-Aylesbury, October 2025 to present, who reports daily use of Merlin ERP for warehouse and dispatch activities.
The implementation focuses on inventory and warehouse operations within the ERP Financial deployment, supporting management of pick ticket flows, stock enquiries, recording of transfers and breakages, and printing of delivery documentation. Merlin ERP is used to generate and allocate delivery notes for morning driver loads and to support spot checks on picking accuracy.
Operational scope is site-level at Aylesbury, covering the shop floor, rear yard, pickers, loaders, and drivers, with shift supervisors allocating resources and monitoring picker and loader performance through system-driven pick ticket visibility. Daily briefs and routine floor checks are conducted alongside system workflows to coordinate resource allocation and manage the flow of orders to delivery.
Governance is enforced at shift level using Merlin ERP as the record source for stock enquiries, transfer events, breakage tracking, and delivery note issuance, while procedural controls include spot checks and daily performance monitoring to enforce picking accuracy and yard safety. The narrative shows Merlin ERP aligned with operational supervision and execution, embedding ERP Financial functionality into Dayla Drinks warehouse and dispatch processes.
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Dayla Drinks Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Dayla Drinks implemented Microsoft 365 to establish cloud-first Collaboration across the organization. The distribution company, headquartered in the United Kingdom with 173 employees, surfaces Microsoft 365 on its website as part of employee access and corporate communications.
Deployment is based on Microsoft 365 SaaS tenant architecture using core Collaboration services such as Exchange Online for corporate email, SharePoint Online for intranet and document libraries, OneDrive for user file sync, and Microsoft Teams for messaging and meetings. The implementation is consistent with a single tenant cloud deployment model, with services exposed for web-based access and browser authentication for staff.
Operational coverage extends to internal teams across sales, operations, finance, and HR, where Microsoft 365 supports document collaboration, internal communications, and content publishing workflows. Governance is centered on centralized tenant administration and role based access controls to manage user provisioning and content lifecycle, aligned with standard Collaboration governance practices.
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Dayla Drinks CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019 Dayla Drinks deployed Intuit Mailchimp as its Marketing Automation solution on the corporate website. The implementation focused on on-site list capture using embedded signup forms and centralized email campaign management, with Intuit Mailchimp serving as the primary system for subscriber lists and campaign orchestration for the UK-based distributor Dayla Drinks.
Configuration emphasized Marketing Automation capabilities common to the platform, including audience segmentation, template-based campaign creation, scheduled sends and automated engagement workflows. Operational coverage centered on the marketing function and customer engagement via the web channel, with governance oriented around centralized subscriber management, campaign scheduling and reporting through the Intuit Mailchimp web console.
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Dayla Drinks PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
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Dayla Drinks IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
|
2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Dayla Drinks
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Head of Finance | Director | Finance | |
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Head of Operations | Director | Operations | |
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IT Manager | Manager | IT | |
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Apps Being Evaluated by Dayla Drinks Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dayla Drinks IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dayla Drinks digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Dayla Drinks Technographics
Dayla Drinks is a Distribution organization based in United Kingdom,
with around 173 employees and annual revenues of $80.0 million.
Dayla Drinks operates a diverse technology stack with applications such as
Merlin ERP, Microsoft 365 and Intuit Mailchimp,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Dayla Drinks has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Merlin Business Software, Microsoft and Intuit.
Dayla Drinks recently adopted applications including
Merlin ERP in 2025, Cloudflare CDN in 2022 and Elastic Email API in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dayla Drinks’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dayla Drinks’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dayla Drinks technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.