Backnang, 71522,
Germany
d&b audiotechnik Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by d&b audiotechnik and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 d&b audiotechnik employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that d&b audiotechnik has purchased the following applications: AtroDAM for Digital Asset Management in 2022, Matomo Analytics for Marketing Analytics in 2013, Intuit Mailchimp Mandrill for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems d&b audiotechnik is running and its propensity to invest more and deepen its relationship with AtroCore , Matomo , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing d&b audiotechnik revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for d&b audiotechnik intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AtroCore | Legacy | AtroDAM | Digital Asset Management | Content Management | n/a | 2022 | 2023 |
In 2022, d&b audiotechnik implemented AtroDAM with AtroCore, deploying the AtroDAM Digital Asset Management solution to centralize product information and marketing assets. The deployment consolidated technical specifications, imagery, 3D assets and multilingual marketing content to feed the corporate CMS and partner channels across Europe.
The project implemented a combined PIM and DAM architecture that centralized product data modeling and digital-asset management capabilities. Functional modules included asset metadata taxonomy, version control, 3D asset support and localization workflows to manage multilingual marketing content and technical specs within AtroDAM.
AtroDAM was integrated with the corporate CMS and configured to automate content feeds to partner channels across Europe, establishing a central repository that drives distribution of localized product pages and channel assets. Operational coverage focused on marketing and product teams, with processes designed to support cross‑team content handoff and catalog publishing.
Governance was formalized around centralized asset ownership, taxonomy stewardship and editorial workflows to improve content accuracy, localization and time‑to‑market. The implementation delivered a single source of truth for marketing and product teams by consolidating product data and digital assets into AtroDAM.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Matomo | Legacy | Matomo Analytics | Marketing Analytics | CRM | n/a | 2013 | 2013 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics, Tag Management | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2025 | 2025 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2011 | 2011 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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