Frankfurt am Main, 60486,
Germany
DB Fernverkehr AG (BahnBonus) Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by DB Fernverkehr AG (BahnBonus) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 21236 DB Fernverkehr AG (BahnBonus) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DB Fernverkehr AG (BahnBonus) has purchased the following applications: Comarch Loyalty Management for Customer Loyalty in 2025, OSSENO reqSuite RM for Application Lifecycle Management in 2022, Amazon S3 for Cloud Storage in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DB Fernverkehr AG (BahnBonus) is running and its propensity to invest more and deepen its relationship with Comarch , Adobe Systems , OSSENO Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DB Fernverkehr AG (BahnBonus) revenues, which have grown to $6.82 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DB Fernverkehr AG (BahnBonus) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Comarch | Legacy | Comarch Loyalty Management | Customer Loyalty | CRM | n/a | 2025 | 2025 |
In 2025, DB Fernverkehr AG began a project to implement Comarch Loyalty Management for its BahnBonus program and to establish a long term partnership with Comarch. The initiative is focused on the Customer Loyalty domain within a broader CRM architecture modernization for DB Fernverkehr AG.
The Comarch Customer Loyalty Management platform will be deployed using its modular architecture and configured with all available customization options to support scalability and future technical extensibility. Deployment planning emphasizes modular components and configurable business rules to enable campaign orchestration, reward lifecycle management, and real time loyalty event processing.
Functionally, the implementation targets core Customer Loyalty capabilities such as points and rewards management, campaign orchestration, customer segmentation, personalization, and loyalty orchestration workflows, enabling faster time to market for targeted offers. Standard loyalty workflows including enrollment, tier management, accrual and redemption processes are to be configured together with analytics ready data models to support customer engagement and direct marketing use cases.
The program will integrate with adjacent CRM domains, explicitly direct marketing and customer service, to ensure loyalty touchpoints align with communications and support workflows. Operational scope centers on BahnBonus customer interactions across DB Fernverkehr AG, with Comarch contracted to operate the loyalty platform in the long term under a framework agreement.
Governance is established through a long term framework agreement and named program leadership including the overall CRM project manager, aiming to enable continuous innovation and more rapid enhancements to the loyalty offering. Stated objectives are a modular, future proof loyalty IT landscape and accelerated implementation of enhancements to develop BahnBonus more dynamically.
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Data Management Platform | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OSSENO Software | Legacy | OSSENO reqSuite RM | Application Lifecycle Management | ITSM | n/a | 2022 | 2022 |
In 2022, DB Fernverkehr AG (BahnBonus) deployed OSSENO reqSuite RM to centralize and manage tender and procurement requirements, aligning OSSENO reqSuite RM Application Lifecycle Management with procurement and tendering functions across its German operations. The rollout followed a fast SaaS-style implementation approach estimated in 2022, enabling a rapid transition to a centralized requirements platform for procurement teams.
The implementation emphasized requirements management and traceability for procurement and tendering, handling several hundred incoming requests and approximately 8,000 provider responses. Configuration focused on structured requirement specifications, traceability links between requirements and vendor responses, and workflow automation for requirement authoring, review, and approval to standardize tender preparation processes.
Governance changes consolidated requirement authoring and approval workflows within OSSENO reqSuite RM, creating a single source of record for tender documentation and review. Reported outcomes included a 50% reduction in tender preparation time and a reduction in errors while processing the volume of requests and provider responses.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon S3 | Cloud Storage | IaaS | n/a | 2019 | 2019 |
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