London, W2 6AA,
United Kingdom
Ddb UK Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ddb UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 556 Ddb UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ddb UK has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Kulea.ma for Marketing Automation in 2020, Atlassian Jira Service Desk for IT Service Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ddb UK is running and its propensity to invest more and deepen its relationship with Cisco Systems , Kulea.ma , Atlassian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ddb UK revenues, which have grown to $119.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ddb UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kulea.ma | Legacy | Kulea.ma | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Ddb UK implemented Kulea.ma on its public website. Ddb UK embedded Kulea.ma Marketing Automation to support online campaign orchestration, lead capture, and visitor engagement across digital channels.
The deployment is web-first, relying on a site-embedded tag and page instrumentation to capture behavioral signals and form submissions, delivering those events into the Kulea.ma application for campaign execution. Functional workflows align with standard Marketing Automation capabilities, including audience segmentation, email automation and web-triggered nurture flows, with campaign orchestration driven from the application.
Operational ownership is centered in marketing and digital teams, with campaign governance and content workflows organized around web-driven triggers and audience segments. The implementation documents usage of Kulea.ma on the public site, establishing the relationship Ddb UK Kulea.ma Marketing Automation marketing function within a web-based campaign architecture.
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2022 | 2022 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2017 | 2017 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2014 | 2014 |
|
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