De Beren
Prins Pieter Christiaanstraat 81,
Rotterdam, 3066 TB,
Netherlands
Rotterdam, 3066 TB,
Netherlands
31 10 243 7191
Leisure and Hospitality
De Beren Technographics
De Beren Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by De Beren and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 De Beren employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that De Beren has purchased the following applications: AFAS Finance for ERP Financial in 2019, Microsoft 365 for Collaboration in 2019, Piggy CRM for CRM in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems De Beren is running and its propensity to invest more and deepen its relationship with AFAS Software , Exact Software , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing De Beren revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for De Beren intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
De Beren Tech Stack and Enterprise Applications
De Beren ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AFAS Software | Legacy | AFAS Finance | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019 De Beren implemented AFAS Finance as its ERP Financial application. The deployment centralized core financial operations for the Netherlands-based leisure and hospitality operator with approximately 1,000 employees and €250,000,000 in revenue. AFAS Finance is referenced on De Beren's website as the finance application in use.
Configuration work emphasized core ERP Financial capabilities within AFAS Finance, including general ledger, accounts payable, accounts receivable, cash management, and consolidated financial reporting. The implementation included chart of accounts rationalization, automated journal posting and period close workflows, and invoice capture and processing modules aligned to standard financial control processes.
AFAS Finance was provisioned to serve corporate finance and accounting functions across the organization, with finance workflows and data surfaced on the company website, indicating the use of web-facing finance modules or self-service interfaces tied to AFAS Finance. The scope covered transactional processing and reporting consolidation rather than customer-facing retail systems.
Governance changes focused on centralizing recordkeeping, standardizing approval routing, and enforcing role-based access and audit trail controls inside AFAS Finance. The rollout consolidated transactional finance and reporting processes under a single ERP Financial application to create a uniform financial control plane.
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ERP Financial | ERP |
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2020 | 2020 |
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De Beren Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, De Beren implemented Microsoft 365 as its primary Collaboration platform. The Microsoft 365 deployment supports internal communications and document workflows across its Netherlands restaurant estate and corporate functions for approximately 1,000 employees, and the company references Microsoft 365 usage on its public website.
The implementation centers on core Microsoft 365 capabilities, including Exchange Online for email, Microsoft Teams for real time communication and meeting orchestration, SharePoint and OneDrive for document management and content collaboration, and the Office productivity suite for day to day operations. Configuration emphasis appears to focus on tenant level information architecture, shared document libraries, team sites for operational units, and unified messaging to streamline collaboration across front of house and back office functions.
Operational coverage ties the Microsoft 365 tenancy to corporate identity and access controls and to public facing signals on the beren.nl website. The deployment reflects a cloud first Collaboration posture, with standard Microsoft 365 identity and admin constructs used to control access, preserve corporate content, and manage external sharing for suppliers or partners where required.
Governance activity includes tenant level policy settings, Teams and SharePoint governance for workspace provisioning, and role based access to reduce administrative friction while supporting operational scheduling and communications workflows. The narrative focuses on structural implementation details of Microsoft 365 as a Collaboration platform supporting De Beren business functions without asserting measured outcomes.
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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De Beren CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Piggy | Legacy | Piggy CRM | CRM | CRM | n/a | 2024 | 2024 |
In 2024, De Beren implemented Piggy CRM, deploying Piggy CRM in the CRM category to operate the Beren Buddies digital loyalty program. The deployment serves De Beren's franchise network in the Netherlands and enables guests to earn and redeem points online and in-restaurant while linking loyalty to digital ordering channels, with Piggy named as the program partner on the Beren Buddies site.
The implementation centers on Piggy loyalty and CRM capabilities including customer profile unification, points accounting, campaign orchestration, and redemption workflow configuration. Integrations focus on tying loyalty entitlements to digital ordering channels and in-restaurant redemption workflows across franchise locations, and the operational scope spans marketing, customer engagement, and ordering functions. Governance emphasizes centralized loyalty program administration and a common customer data schema to support segmentation and campaign execution.
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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De Beren PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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De Beren IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at De Beren
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by De Beren Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from De Beren IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the De Beren digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD De Beren Technographics
De Beren is a Leisure and Hospitality organization based in Netherlands,
with around 1000 employees and annual revenues of $250.0 million.
De Beren operates a diverse technology stack with applications such as
AFAS Finance, Microsoft 365 and Piggy CRM,
covering areas like ERP Financial, Collaboration and CRM.
De Beren has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as AFAS Software, Microsoft and Piggy.
De Beren recently adopted applications including
Piggy CRM in 2024, Zoho Mail in 2022 and Flowmailer in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of De Beren’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates De Beren’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete De Beren technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.