Rotterdam, 3066 TB,
Netherlands
De Beren Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by De Beren and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 De Beren employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that De Beren has purchased the following applications: AFAS Finance for ERP Financial in 2019, Microsoft 365 for Collaboration in 2019, Piggy CRM for CRM in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems De Beren is running and its propensity to invest more and deepen its relationship with AFAS Software , Exact Software , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing De Beren revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for De Beren intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AFAS Software | Legacy | AFAS Finance | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
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ERP Financial | ERP Financial Management |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Piggy | Legacy | Piggy CRM | CRM | CRM | n/a | 2024 | 2024 |
In 2024, De Beren implemented Piggy CRM, deploying Piggy CRM in the CRM category to operate the Beren Buddies digital loyalty program. The deployment serves De Beren's franchise network in the Netherlands and enables guests to earn and redeem points online and in-restaurant while linking loyalty to digital ordering channels, with Piggy named as the program partner on the Beren Buddies site.
The implementation centers on Piggy loyalty and CRM capabilities including customer profile unification, points accounting, campaign orchestration, and redemption workflow configuration. Integrations focus on tying loyalty entitlements to digital ordering channels and in-restaurant redemption workflows across franchise locations, and the operational scope spans marketing, customer engagement, and ordering functions. Governance emphasizes centralized loyalty program administration and a common customer data schema to support segmentation and campaign execution.
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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