AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

De Beren Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
AFAS Software Legacy AFAS Finance ERP Financial ERP Financial Management n/a 2019 2019
ERP Financial ERP Financial Management 2020 2020
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2019 2019
Collaboration Collaboration 2021 2021
Collaboration Collaboration 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Piggy Legacy Piggy CRM CRM CRM n/a 2024 2024
In 2024, De Beren implemented Piggy CRM, deploying Piggy CRM in the CRM category to operate the Beren Buddies digital loyalty program. The deployment serves De Beren's franchise network in the Netherlands and enables guests to earn and redeem points online and in-restaurant while linking loyalty to digital ordering channels, with Piggy named as the program partner on the Beren Buddies site. The implementation centers on Piggy loyalty and CRM capabilities including customer profile unification, points accounting, campaign orchestration, and redemption workflow configuration. Integrations focus on tying loyalty entitlements to digital ordering channels and in-restaurant redemption workflows across franchise locations, and the operational scope spans marketing, customer engagement, and ordering functions. Governance emphasizes centralized loyalty program administration and a common customer data schema to support segmentation and campaign execution.
Customer Experience CRM 2016 2016
Customer Support CRM 2019 2019
Digital Advertising Platform CRM 2017 2017
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
Application Hosting and Computing Services IaaS 2019 2019
Content Delivery Network IaaS 2022 2022
IT Decision Makers and Key Stakeholders at De Beren
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by De Beren Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD De Beren Technographics

De Beren is a Leisure and Hospitality organization based in Netherlands, with around 1000 employees and annual revenues of $250.0 million.

De Beren operates a diverse technology stack with applications such as AFAS Finance, Microsoft 365 and Piggy CRM, covering areas like ERP Financial, Collaboration and CRM.

De Beren has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as AFAS Software, Microsoft and Piggy.

De Beren recently adopted applications including Piggy CRM in 2024, Zoho Mail in 2022 and Flowmailer in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of De Beren’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates De Beren’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete De Beren technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.