De Mandemakers Group
Gragtmansstraat 3,
Waalwijk, 5145 RA,
Netherlands
Waalwijk, 5145 RA,
Netherlands
31 416 539 300
Distribution
De Mandemakers Group Technographics
De Mandemakers Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by De Mandemakers Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 De Mandemakers Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that De Mandemakers Group has purchased the following applications: Informatica Product 360 for Product Information Management in 2018, Hotjar for Customer Experience in 2022, Informatica MDM Supplier 360 for Supplier Relationship Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems De Mandemakers Group is running and its propensity to invest more and deepen its relationship with Informatica , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing De Mandemakers Group revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for De Mandemakers Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
De Mandemakers Group Tech Stack and Enterprise Applications
De Mandemakers Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Informatica | Legacy | Informatica Product 360 | Product Information Management | eCommerce | n/a | 2018 | 2018 |
In 2018, De Mandemakers Group implemented Informatica Product 360 to centralize product master data and address its Product Information Management requirements. The deployment focused on placing kitchen and bathroom fittings and home furnishings product data at the heart of the company’s digital operations.
Informatica Product 360 was configured to enable business users to more efficiently acquire, author, and publish product information, implementing MDM style stewardship for product attributes, taxonomy, and enrichment workflows. The implementation emphasized supplementing structured product attributes with employee knowledge to produce richer product descriptions and consistent classification across assortments.
Operational coverage included De Mandemakers Group markets in the Netherlands, Belgium, and Germany, and the platform was applied across customer service, merchandising, and business operations. Product Information Management was used to share standardized product records among internal departments, supporting clearer communication of offerings and a unified customer experience drawn from internal and external information sources.
Governance was organized around establishing a single source of truth for disparate home products, standardizing attribute models and publication rules, and instituting authoring and approval workflows for product updates. These changes shifted stewardship toward business users, formalized cross functional workflows, and centralized product data publishing processes.
De Mandemakers Group reports that Informatica Product 360 enhances customer satisfaction through clearer product communication and more personalized service, creates efficiencies across departments that improve processes and decrease costs, and increases revenue opportunities by boosting conversion and decreasing product returns and errors. The implementation positions Product Information Management as a central capability for ongoing product data governance and commercial operations.
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De Mandemakers Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, De Mandemakers Group deployed Hotjar on its werkenbijmandemakers.nl careers site to support Customer Experience for recruitment and employer branding. The deployment instruments public career pages with the Hotjar script to capture session level behavior and qualitative feedback across candidate journeys.
Configuration emphasizes session recordings, heatmaps, feedback polls and funnel analysis as the primary functional modules, aligned with Customer Experience workflows. These capabilities were configured to track candidate navigation across job listings, vacancy detail pages and application forms, enabling analysis of user interactions and form friction points.
Operational scope is focused on the careers website and adjacent recruitment flows, with digital channels and talent acquisition stakeholders consuming Hotjar recordings and feedback for product and recruiting decisions. Governance is implemented at the site level through page targeting and tagging, with data retention and sampling settings managed within Hotjar to align with existing web analytics practices.
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De Mandemakers Group Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Informatica | Legacy | Informatica MDM Supplier 360 | Supplier Relationship Management | Procurement | n/a | 2017 | 2017 |
In 2017, De Mandemakers Group implemented Informatica MDM Supplier 360 to create a single source of product truth for its broad range of kitchen, bathroom and home furnishings. The deployment positioned Informatica MDM Supplier 360 at the center of the company Supplier Relationship Management strategy, consolidating disparate product records and enabling standardized publishing to e-commerce and print channels. The implementation configured a centralized product information platform that enforces standardized attribute schemas, validation rules and reconciliation to produce one golden record per product. Informatica MDM Supplier 360 was used to onboard supplier feeds and supplemental product documentation, and to capture enriched product context drawn from employee knowledge for logistics, parts and assembly instructions. Functional capabilities implemented included product master reconciliation, data quality and standardization workflows, channel publishing for e-commerce and print, and a supplier portal to accept and validate supplier-submitted product data. Osudio deployed the solution and Squadra Group provided project management support, while the platform was connected to commercial and operational channels used by procurement, marketing, merchandising, product management, inside sales, e-commerce, IT and logistics. The supplier portal has onboarded ten kitchen suppliers to date, with roughly 40,000 product records uploaded and plans to increase supplier connectivity, demonstrating the application relationship between De Mandemakers Group, Informatica MDM Supplier 360 and Supplier Relationship Management business functions. Governance and rollout emphasized company wide adoption through steering committees, newsletters, presentations and workshops to drive cultural acceptance and data ownership. Outcomes explicitly reported include clearer customer communications, improved customer satisfaction, fewer product returns, broader commercial efficiencies and increased revenue opportunities, with continued work on supplier onboarding and product data enrichment to sustain Supplier Relationship Management capabilities.
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IT Decision Makers and Key Stakeholders at De Mandemakers Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by De Mandemakers Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from De Mandemakers Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the De Mandemakers Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD De Mandemakers Group Technographics
De Mandemakers Group is a Distribution organization based in Netherlands,
with around 6000 employees and annual revenues of $1.20 billion.
De Mandemakers Group operates a diverse technology stack with applications such as
Informatica Product 360, Hotjar and Informatica MDM Supplier 360,
covering areas like Product Information Management, Customer Experience and Supplier Relationship Management .
De Mandemakers Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Informatica and Contentsquare.
De Mandemakers Group recently adopted applications including
Hotjar in 2022, Informatica Product 360 in 2018 and Informatica MDM Supplier 360 in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of De Mandemakers Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates De Mandemakers Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete De Mandemakers Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.