Los Angeles, 90010, CA,
United States
DealerCenter Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by DealerCenter and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 DealerCenter employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DealerCenter has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016, Nowcom DMS for Automotive Dealership CRM in 2023, Slack Connect for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DealerCenter is running and its propensity to invest more and deepen its relationship with Microsoft , Amazon Web Services (AWS) , AT&T or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DealerCenter revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DealerCenter intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 | ||
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Nowcom | Legacy | Nowcom DMS | Automotive Dealership CRM | CRM | n/a | 2023 | 2023 | In 2023, DealerCenter deployed Nowcom DMS as an Automotive Dealership CRM on its public website to surface dealer-facing CRM functionality and capture inbound customer interactions. The implementation centers on Nowcom DMS as the primary customer relationship system for dealer sales and service workflows, with the application name Nowcom DMS explicitly provisioned for online lead capture and customer account access via the corporate site. Nowcom DMS deployment reflects standard Automotive Dealership CRM capabilities, including web-integrated lead capture, centralized contact and customer records, sales pipeline management, inventory-aligned customer engagement, and service appointment coordination. Configuration work emphasized form-to-record mapping, CRM dashboards for sales and service teams, and automated follow-up workflow configuration consistent with category norms. The rollout leverages direct integration between DealerCenter’s public website and Nowcom DMS to route website leads into the CRM, establishing a web-to-CRM data flow for contact enrichment and lead assignment. Operational coverage targets dealer operational functions, notably sales, service, and customer communications, using Nowcom DMS to unify customer touchpoints across those business functions. Governance activity focused on aligning lead-handling processes and CRM data hygiene with dealer operations, instituting standardized workflows and user roles within Nowcom DMS to support consistent handoffs between marketing, sales, and service teams. The narrative emphasizes DealerCenter Nowcom DMS Automotive Dealership CRM as an embedded website CRM instrument for dealer sales and service operations. | |
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Call Center | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Dealership Management | ERP Services and Operations |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Content Management | Content Management |
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2021 | 2021 |
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