DealerTrack
3400 New Hyde Park Road,
New Hyde Park, 11042, NY,
United States
New Hyde Park, 11042, NY,
United States
1 516-734-3600
Professional Services
DealerTrack Technographics
DealerTrack Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DealerTrack and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 DealerTrack employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DealerTrack has purchased the following applications: Dealertrack F&I for Dealership Management in 2018, Adobe Connect for Audio Video and Web Conferencing in 2017, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DealerTrack is running and its propensity to invest more and deepen its relationship with Cox Automotive , Precursive , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DealerTrack revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DealerTrack intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DealerTrack Tech Stack and Enterprise Applications
DealerTrack ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cox Automotive | Legacy | Dealertrack F&I | Dealership Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, DealerTrack deployed Dealertrack F&I on its public website to extend Dealership Management capabilities for online finance and insurance workflows. Dealertrack F&I is positioned as a customer facing and dealer facing application embedded in DealerTrack website flows, supporting dealer customers and online shoppers through the finance and insurance stage of vehicle transactions.
The implementation centered on Dealertrack F&I modules typical for Dealership Management, including configurable F&I product menus, credit application origination, payment calculation and disclosure generation, electronic contracting and signature capture, and built in compliance validation for finance workflows. Configuration emphasized catalog management for F&I products, pricing rules, and workflow orchestration to guide sellers and buyers through deal completion.
Operational coverage focused on dealer finance and insurance departments and online retailing teams across the United States, with the application exposed on the public site to support quote to contract flows. Integration patterns inherent to the deployment included web embedding for customer interaction, portal connectivity for dealer access, and programmatic interfaces to lender connectivity and dealer backend systems to exchange deal and contracting data.
Governance and rollout emphasized centralized configuration controls for F&I offerings, audit trail and disclosure retention to support compliance, and staged website rollouts to align online retailing processes with dealer operations. Dealertrack F&I was instrumented to standardize finance and insurance workflows within DealerTrack's Dealership Management footprint and to consolidate electronic contracting and lender submission processes.
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Professional Services Automation | ERP Services and Operations |
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2023 | 2024 |
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DealerTrack Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017 DealerTrack deployed Adobe Connect as its external-facing conferencing layer, embedding Adobe Connect directly on the DealerTrack website to support customer and partner engagement. The deployment is categorized under Audio Video and Web Conferencing and was positioned to provide web-based meetings and webinar delivery from the corporate site.
The Adobe Connect implementation leveraged standard application capabilities for persistent meeting rooms, webinar templates, content pods for slide and media sharing, screen sharing, attendee management, recording and playback, and host controls. Adobe Connect was configured to expose branded interfaces and recurring room structures, aligning conferencing features with public event workflows and on-demand session playback.
Operational coverage emphasized external-facing business functions, using Adobe Connect on the website for marketing webinars, product demonstrations, customer training, and support education, while also supporting internal training and cross-functional briefings. Functional ownership centered on Marketing, Product, and Customer Success teams who coordinated event scheduling, presenter roles, and content publication to the site.
Governance and process changes focused on role-based host and presenter permissions, standardized scheduling and registration workflows, and content retention practices for recorded sessions hosted through the website. Administration practices were implemented to manage session templates, access controls, and attendee moderation to ensure consistent delivery of web conferencing services via Adobe Connect.
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Collaboration | Collaboration |
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2018 | 2018 |
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DealerTrack Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021 DealerTrack implemented DocuSign eSignature as its Digital Signing solution on its website. The deployment positioned DocuSign eSignature to support online contract execution and customer facing signature capture within DealerTrack service workflows. The implementation is focused on embedded signing flows delivered from public web pages and account portal pages to reduce friction in customer signatures.
Configuration emphasized standard eSignature capabilities, including reusable signing templates, recipient routing and authentication workflows, envelope lifecycle management and persistent audit trail capture. Implementation used embedded signing patterns and the DocuSign eSignature feature set to enable in browser signing without separate client downloads. Reusable template configuration and envelope orchestration were applied to standardize customer facing agreements.
Operational coverage was limited to the website and associated customer transaction flows, impacting customer onboarding, contract acceptance and account management functions. Governance centered on audit trail retention and authentication policy enforcement consistent with Digital Signing practices, and integration points were implemented at the website embedding layer rather than as named backend system integrations. DealerTrack DocuSign eSignature Digital Signing supports online contract execution and customer facing signature workflows.
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DealerTrack CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Engagement | CRM |
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2015 | 2015 |
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DealerTrack ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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DealerTrack PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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iPaaS (Integration Platform as a Service) | PaaS |
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2018 | 2019 |
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DealerTrack IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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DealerTrack CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at DealerTrack
| First Name | Last Name | Title | Function | Department | Phone | |
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Lead QA Engineer | Non Manager | IT | |
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Apps Being Evaluated by DealerTrack Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DealerTrack IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DealerTrack digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD DealerTrack Technographics
DealerTrack is a Professional Services organization based in United States,
with around 2500 employees and annual revenues of $600.0 million.
DealerTrack operates a diverse technology stack with applications such as
Dealertrack F&I, Adobe Connect and DocuSign eSignature,
covering areas like Dealership Management, Audio Video and Web Conferencing and Digital Signing.
DealerTrack has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cox Automotive, Adobe Systems and DocuSign.
DealerTrack recently adopted applications including
Precursive in 2023, DocuSign eSignature in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DealerTrack’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DealerTrack’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DealerTrack technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.