Decimas
Campus Empresarial Tribeca, Carretera de Fuencarral 44 Edificio 9, L-18,
Madrid, 28108,
Spain
Madrid, 28108,
Spain
34 913295488
Retail
Decimas Technographics
Decimas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Decimas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Decimas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Decimas has purchased the following applications: e-Millennium ERP Omnichannel for Retail Management in 2018, SALESmanago for Marketing Automation in 2020, Amazon EC2 for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Decimas is running and its propensity to invest more and deepen its relationship with Linx , SALESmanago , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Decimas revenues, which have grown to $240.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Decimas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Decimas Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | e-Millennium ERP Omnichannel | Retail Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Decimas implemented Linx e-Millennium ERP Omnichannel as its core Retail Management application. The rollout established the e-Millennium ERP Omnichannel as the central system for supporting e-commerce, store operations and merchandising workflows across Decimas in Spain.
The implementation configured modules aligned with Retail Management best practices, including inventory management, omnichannel order management, point of sale integration, merchandising configuration and financial posting. Configuration work emphasized catalog synchronization and unified stock visibility to support online and in-store order fulfillment and pricing consistency.
Technical operations leveraged the existing web development stack used by the Decimas IT team, with Linux servers and a PHP MySQL web stack fronted by Apache and FTP services. The e-Millennium ERP Omnichannel was integrated with the Magento storefront to connect online sales and catalog data, while development and release processes used Bitbucket and Git repositories alongside PHPMyAdmin for database operations.
Governance and rollout used agile practices, with SCRUM methodology driving sprints and a Trello dashboard coordinating tasks, supported by Jira and Remedy for ticketing and issue resolution. Operational ownership rested with IT, e-commerce and merchandising teams, who managed product, pricing and inventory workflows through the e-Millennium ERP Omnichannel and the supporting development and release toolchain.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SALESmanago | Legacy | SALESmanago | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Decimas implemented SALESmanago as its Marketing Automation platform on the company website. Decimas SALESmanago Marketing Automation supports marketing and ecommerce functions for the Spanish retail chain with 1300 employees.
The deployment focused on onsite instrumentation of SALESmanago to capture behavioral tracking, customer profiling, segmentation, campaign management, automated lifecycle workflows, and onsite personalization capabilities typical of Marketing Automation platforms. Implementation activities included embedding SALESmanago tracking scripts across product pages and checkout flows to collect event data and trigger behaviorally driven campaigns. Configuration emphasized segmentation rules and campaign templates to operationalize user lifecycle marketing.
Operational coverage centers on the Decimas corporate website and digital marketing operations, centralizing campaign orchestration for marketing and ecommerce teams. Governance was organized with marketing led administration, tagging standards, and a phased rollout across site templates to ensure consistent data capture and campaign behavior. The relationship is Decimas SALESmanago Marketing Automation supporting marketing and ecommerce business functions.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019 Decimas deployed Amazon EC2 to host its public website. Decimas uses Amazon EC2 within the Application Hosting and Computing Services category to provision compute capacity that supports web delivery and web application hosting for its ecommerce presence.
The implementation centers on EC2 compute instances for the web tier, leveraging standard EC2 capabilities such as instance provisioning, AMI-based image management, and elastic capacity to accommodate traffic variation. The configuration emphasizes network isolation and security group controls, and it relies on load balancing and session management patterns common to application hosting and computing services to maintain site availability.
Operational scope focuses on supporting the company website and associated digital storefront functions, with the EC2 layer interfacing to backend order capture and inventory systems via web application integration points. Governance covers instance lifecycle management, cloud security controls, and monitoring and patch routines to sustain ongoing web operations using Amazon EC2.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Decimas
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Decimas Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Decimas IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Decimas digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Decimas Technographics
Decimas is a Retail organization based in Spain,
with around 1300 employees and annual revenues of $240.0 million.
Decimas operates a diverse technology stack with applications such as
e-Millennium ERP Omnichannel, SALESmanago and Amazon EC2,
covering areas like Retail Management, Marketing Automation and Application Hosting and Computing Services.
Decimas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Linx, SALESmanago and Amazon Web Services (AWS).
Decimas recently adopted applications including
StackPath CDN in 2022, SALESmanago in 2020 and Amazon CloudFront in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Decimas’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Decimas’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Decimas technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.