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Decorceramica Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Centribal Legacy Centribal Platform Chatbots and Conversational AI AI-Powered Application n/a 2022 2022
In 2022, Decorceramica deployed the Centribal Platform on its website to provide conversational support for customers browsing product catalogs. The Centribal Platform, a Chatbots and Conversational AI solution, was embedded as a web chat widget on Decorceramica's site and was provisioned to handle frontline customer inquiries and basic sales assistance for the Colombia-based distributor with approximately 150 employees. Configuration work focused on conversational flow design, intent classification, and FAQ automation to address product availability and pre sales questions. The Centribal Platform implementation used conversational authoring to create decision trees, conditional prompts, and lead capture forms, and it included escalation rules to route sessions to human agents when conversational confidence thresholds were not met. Session state management and context persistence were implemented to reduce repetitive queries and preserve multi turn interactions. Operational scope is concentrated on the website channel and impacts customer service and online sales functions, with conversational scripts and content curated by service and sales stakeholders. Governance emphasized ongoing iteration of intents and response content based on interaction logs, and rollout was executed as an embedded chat capability rather than a cross channel messaging platform.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2017 2017
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
VTEX Legacy VTEX eCommerce eCommerce eCommerce n/a 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2022 2022
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2020 2020
Tag Management CRM 2014 2014
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2021 2021
IT Decision Makers and Key Stakeholders at Decorceramica
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Decorceramica Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Decorceramica Technographics

Decorceramica is a Distribution organization based in Colombia, with around 150 employees and annual revenues of $15.0 million.

Decorceramica operates a diverse technology stack with applications such as Centribal Platform, Microsoft 365 and VTEX eCommerce, covering areas like Chatbots and Conversational AI, Collaboration and eCommerce.

Decorceramica has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Centribal, Microsoft and VTEX.

Decorceramica recently adopted applications including Centribal Platform in 2022, Hotjar in 2022 and userTrack Web Analytics in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Decorceramica’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Decorceramica’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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