Decorceramica Technographics
Decorceramica Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Decorceramica and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Decorceramica employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Decorceramica has purchased the following applications: Centribal Platform for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2017, VTEX eCommerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Decorceramica is running and its propensity to invest more and deepen its relationship with Centribal , Microsoft , VTEX or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Decorceramica revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Decorceramica intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Decorceramica Tech Stack and Enterprise Applications
Decorceramica AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Centribal | Legacy | Centribal Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Decorceramica deployed the Centribal Platform on its website to provide conversational support for customers browsing product catalogs. The Centribal Platform, a Chatbots and Conversational AI solution, was embedded as a web chat widget on Decorceramica's site and was provisioned to handle frontline customer inquiries and basic sales assistance for the Colombia-based distributor with approximately 150 employees.
Configuration work focused on conversational flow design, intent classification, and FAQ automation to address product availability and pre sales questions. The Centribal Platform implementation used conversational authoring to create decision trees, conditional prompts, and lead capture forms, and it included escalation rules to route sessions to human agents when conversational confidence thresholds were not met. Session state management and context persistence were implemented to reduce repetitive queries and preserve multi turn interactions.
Operational scope is concentrated on the website channel and impacts customer service and online sales functions, with conversational scripts and content curated by service and sales stakeholders. Governance emphasized ongoing iteration of intents and response content based on interaction logs, and rollout was executed as an embedded chat capability rather than a cross channel messaging platform.
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Decorceramica Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Decorceramica implemented Microsoft 365 to establish a cloud-hosted Collaboration platform across its 150-employee distribution business. Microsoft 365 serves as the primary productivity and collaboration layer, enabling organization-wide email, document authoring, file sharing, and team communication capabilities that are surfaceable to internal users and components on the company website.
The deployment is centered on a single Microsoft 365 tenant model with cloud-hosted Office applications and SharePoint style content services, complemented by role based access, centralized user provisioning, and identity controls to support sales, procurement and warehouse workflows. Governance emphasis is on tenant administration, user lifecycle management and content access policies to standardize collaboration workflows and secure operational and customer information.
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Decorceramica eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VTEX | Legacy | VTEX eCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Decorceramica implemented VTEX eCommerce on its public website. The VTEX eCommerce deployment functions as the primary online sales channel for the company's distribution business and is provisioned to handle storefront presentation, product catalog management, pricing and checkout workflows consistent with eCommerce platform capabilities.
The implementation centers on a VTEX-hosted storefront architecture that supports headless commerce patterns for web content and merchandising, with operational coverage focused on e-commerce, merchandising and sales functions within Decorceramica's Colombia operations. Decorceramica VTEX eCommerce is used to manage online product assortments, capture orders and support ongoing web operations and catalog governance for the organization.
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Decorceramica CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2014 | 2014 |
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Decorceramica IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Decorceramica
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Decorceramica Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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