Decorceramica Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Decorceramica and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Decorceramica employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Decorceramica has purchased the following applications: Centribal Platform for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2017, VTEX eCommerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Decorceramica is running and its propensity to invest more and deepen its relationship with Centribal , Microsoft , VTEX or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Decorceramica revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Decorceramica intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Centribal | Legacy | Centribal Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Decorceramica deployed the Centribal Platform on its website to provide conversational support for customers browsing product catalogs. The Centribal Platform, a Chatbots and Conversational AI solution, was embedded as a web chat widget on Decorceramica's site and was provisioned to handle frontline customer inquiries and basic sales assistance for the Colombia-based distributor with approximately 150 employees.
Configuration work focused on conversational flow design, intent classification, and FAQ automation to address product availability and pre sales questions. The Centribal Platform implementation used conversational authoring to create decision trees, conditional prompts, and lead capture forms, and it included escalation rules to route sessions to human agents when conversational confidence thresholds were not met. Session state management and context persistence were implemented to reduce repetitive queries and preserve multi turn interactions.
Operational scope is concentrated on the website channel and impacts customer service and online sales functions, with conversational scripts and content curated by service and sales stakeholders. Governance emphasized ongoing iteration of intents and response content based on interaction logs, and rollout was executed as an embedded chat capability rather than a cross channel messaging platform.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VTEX | Legacy | VTEX eCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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