AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Decorceramica Tech Stack and Enterprise Applications

Decorceramica AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Centribal Legacy Centribal Platform Chatbots and Conversational AI AI-Powered Application n/a 2022 2022
In 2022, Decorceramica deployed the Centribal Platform on its website to provide conversational support for customers browsing product catalogs. The Centribal Platform, a Chatbots and Conversational AI solution, was embedded as a web chat widget on Decorceramica's site and was provisioned to handle frontline customer inquiries and basic sales assistance for the Colombia-based distributor with approximately 150 employees. Configuration work focused on conversational flow design, intent classification, and FAQ automation to address product availability and pre sales questions. The Centribal Platform implementation used conversational authoring to create decision trees, conditional prompts, and lead capture forms, and it included escalation rules to route sessions to human agents when conversational confidence thresholds were not met. Session state management and context persistence were implemented to reduce repetitive queries and preserve multi turn interactions. Operational scope is concentrated on the website channel and impacts customer service and online sales functions, with conversational scripts and content curated by service and sales stakeholders. Governance emphasized ongoing iteration of intents and response content based on interaction logs, and rollout was executed as an embedded chat capability rather than a cross channel messaging platform.
Decorceramica Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2017 2017
In 2017, Decorceramica implemented Microsoft 365 to establish a cloud-hosted Collaboration platform across its 150-employee distribution business. Microsoft 365 serves as the primary productivity and collaboration layer, enabling organization-wide email, document authoring, file sharing, and team communication capabilities that are surfaceable to internal users and components on the company website. The deployment is centered on a single Microsoft 365 tenant model with cloud-hosted Office applications and SharePoint style content services, complemented by role based access, centralized user provisioning, and identity controls to support sales, procurement and warehouse workflows. Governance emphasis is on tenant administration, user lifecycle management and content access policies to standardize collaboration workflows and secure operational and customer information.
Decorceramica eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
VTEX Legacy VTEX eCommerce eCommerce eCommerce n/a 2021 2021
In 2021, Decorceramica implemented VTEX eCommerce on its public website. The VTEX eCommerce deployment functions as the primary online sales channel for the company's distribution business and is provisioned to handle storefront presentation, product catalog management, pricing and checkout workflows consistent with eCommerce platform capabilities. The implementation centers on a VTEX-hosted storefront architecture that supports headless commerce patterns for web content and merchandising, with operational coverage focused on e-commerce, merchandising and sales functions within Decorceramica's Colombia operations. Decorceramica VTEX eCommerce is used to manage online product assortments, capture orders and support ongoing web operations and catalog governance for the organization.
Decorceramica CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2022 2022
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2020 2020
Tag Management CRM 2014 2014
Decorceramica IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Decorceramica

First Name Last Name Title Function Department Email Phone
No data found

Apps Being Evaluated by Decorceramica Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Decorceramica IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Decorceramica digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Decorceramica Technographics
Decorceramica is a Distribution organization based in Colombia, with around 150 employees and annual revenues of $15.0 million.
Decorceramica operates a diverse technology stack with applications such as Centribal Platform, Microsoft 365 and VTEX eCommerce, covering areas like Chatbots and Conversational AI, Collaboration and eCommerce.
Decorceramica has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Centribal, Microsoft and VTEX.
Decorceramica recently adopted applications including Centribal Platform in 2022, Hotjar in 2022 and userTrack Web Analytics in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Decorceramica’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Decorceramica’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Decorceramica technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.