Dee Set
Victoria Rd,
Stoke on Trent, ST4 2HX,
United Kingdom
Stoke on Trent, ST4 2HX,
United Kingdom
44 17 8226-6667
Transportation
Dee Set Technographics
Dee Set Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dee Set and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Dee Set employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dee Set has purchased the following applications: Reward Gateway Employee Reward and Recognition for Employee Recognition and Rewards Management in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, MailerLite for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dee Set is running and its propensity to invest more and deepen its relationship with Edenred , Google , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dee Set revenues, which have grown to $370.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dee Set intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dee Set Tech Stack and Enterprise Applications
Dee Set HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Edenred | Legacy | Reward Gateway Employee Reward and Recognition | Employee Recognition and Rewards Management | HCM | n/a | 2020 | 2020 |
In 2020 Dee Set deployed Reward Gateway Employee Reward and Recognition as its Employee Recognition and Rewards Management solution. The implementation is delivered via a branded web portal at deeset.rewardgateway.co.uk, providing a centralized employee rewards entry point for Dee Set's UK transportation workforce.
Reward Gateway Employee Reward and Recognition was configured to surface core category capabilities including peer to peer and manager to employee recognition feeds, a points based rewards catalogue, nomination workflows, configurable reward vouchers and social recognition features. Configuration emphasis was on HR and communications workflows, with administrator controls for program rules, cohort targeting and basic usage reporting to support ongoing program management.
Operational coverage centers on HR, employee communications and people managers as the primary business functions using the platform, with access provisioned through Dee Set's public portal. Governance focused on program level controls and recognition policy enforcement through application workflows, while the web hosted deployment model established a single public access point for employees to discover rewards and submit recognitions.
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Dee Set Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Dee Set deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The implementation supports the company’s United Kingdom operations and provisions accounts for its approximately 4,000 employees across corporate and field functions.
The Google Workspace (Formerly Google G-Suite) deployment was configured around core collaboration modules, including Gmail for corporate email, Google Drive and Google Docs for document storage and co-authoring, Google Sheets and Slides for office productivity, Google Calendar for scheduling, and Google Meet for web conferencing. Administrative capabilities were centralized using the Workspace admin console to manage domains, user accounts, and application settings.
The presence of Google Workspace artifacts in the corporate website source indicates enterprise use for email hosting, document collaboration, calendaring, and virtual meetings across business functions. Operational coverage emphasizes cross-functional collaboration between operations, corporate services, and field teams in the United Kingdom.
Governance and operational processes were aligned to Workspace administration, with account provisioning, role based access controls, and standard security configurations managed through the admin console. Workflows were adjusted to leverage cloud based collaboration tooling for document lifecycle and meeting orchestration while IT retained centralized control of user lifecycle and policy enforcement.
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Dee Set CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MailerLite | Legacy | MailerLite | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Dee Set implemented MailerLite as its Marketing Automation solution. MailerLite was embedded on the company website to provide email capture, campaign delivery, and subscriber tracking for customer communications and marketing operations.
The deployment configured MailerLite modules typical of Marketing Automation, including email campaign management, automation workflows, signup forms and landing pages, subscriber segmentation, and built-in analytics. MailerLite automation workflows were used to orchestrate event driven messages and nurture sequences, while segmentation supported targeted messaging for service updates and commercial communications.
Integration work focused on the website layer, using embedded forms and tracking scripts to feed subscriber data and on site behavior into MailerLite, enabling behavior based triggers and audience growth. Operational coverage centered on the marketing and customer communications teams within Dee Set, with the platform serving as the primary email engagement engine for UK web traffic.
Governance emphasized centralized list management, role based access for marketing users, and workflow controls for content creation and approvals to maintain send discipline and compliance. Dee Set MailerLite Marketing Automation supports ongoing campaign orchestration and subscriber lifecycle management as the company’s web integrated email platform.
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Dee Set IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Dee Set CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Dee Set
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Dee Set Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dee Set IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dee Set digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Dee Set Technographics
Dee Set is a Transportation organization based in United Kingdom,
with around 4000 employees and annual revenues of $370.0 million.
Dee Set operates a diverse technology stack with applications such as
Reward Gateway Employee Reward and Recognition, Google Workspace (Formerly Google G-Suite) and MailerLite,
covering areas like Employee Recognition and Rewards Management, Collaboration and Marketing Automation.
Dee Set has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Edenred, Google and MailerLite.
Dee Set recently adopted applications including
Microsoft 365 in 2022, DigitalOcean Droplets in 2022 and Mimecast Email Security in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dee Set’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dee Set’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dee Set technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.