Defy Appliances
Defy Appliances Technographics
Defy Appliances Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Defy Appliances and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Defy Appliances employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Defy Appliances has purchased the following applications: Amazon Pay for Payment Processing in 2022, Microsoft 365 for Collaboration in 2017, Shopify for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Defy Appliances is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Apple , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Defy Appliances revenues, which have grown to $350.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Defy Appliances intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Defy Appliances Tech Stack and Enterprise Applications
Defy Appliances ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022, Defy Appliances implemented Amazon Pay on its website as a Payment Processing solution. Amazon Pay is embedded in Defy Appliances' public e-commerce checkout to accept payments via Amazon account credentials and supported card methods, establishing a dedicated online payment channel.
The technical integration focuses on a web checkout implementation using Amazon Pay hosted payment flows and client side checkout components, with server side order capture and payment confirmation coordinated through standard HTTPS callbacks and payment notifications. Functional capabilities implemented align with Payment Processing workflows, including account based authentication, card tokenization, authorization flows, and gateway mediated settlement responsibilities handled by Amazon Pay.
Operational scope is limited to the company website e-commerce checkout and impacts e-commerce operations, payments teams, and customer service processes that handle payment inquiries. The configuration centralizes online transaction handling with Amazon Pay and locates tokenization and transaction processing within the Amazon Pay service boundary, which has direct implications for how Defy Appliances manages payment data and compliance responsibilities.
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Payment Processing | ERP |
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2022 | 2022 |
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Defy Appliances Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Defy Appliances implemented Microsoft 365 as a Collaboration platform. The deployment targets the corporate environment of the South Africa based manufacturer with roughly 1000 employees, aligning Microsoft 365 with enterprise email and productivity needs across corporate and factory support functions.
Microsoft 365 at Defy Appliances is configured to deliver core Collaboration capabilities, including hosted email, cloud document libraries and file sync, real time team collaboration, and the Office application suite. These functional modules support workflows for corporate communications, product development coordination, supply chain collaboration, and field service documentation.
Microsoft 365 assets are observable on the Defy Appliances public website, indicating use of Microsoft 365 in external digital touchpoints and content delivery. Operational governance is administered through centralized tenant controls within Microsoft 365, with role based administrative delegation for user provisioning, access management, and content governance across departments.
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Defy Appliances eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 Defy Appliances implemented Shopify as its primary eCommerce platform on the corporate website. Defy Appliances uses Shopify as its eCommerce solution to support online sales and digital merchandising for the South Africa-based appliance manufacturer.
The Shopify deployment focuses on standard eCommerce functional capabilities, including storefront presentation, product catalog and SKU management, pricing and promotional configuration, checkout and payment orchestration, content management for marketing pages, and order capture. Configuration work is consistent with category-aligned workflows for catalog modeling, variant handling, customer account management, and site content updates using Shopify’s management interface.
Operational scope centers on the public storefront at defy.co.za and the digital commerce channel for consumer and commercial buyers in South Africa. Governance and operational ownership align with eCommerce, marketing, and fulfillment teams to manage product data, promotional cadence, order processing handoffs, and ongoing site content governance, with the public site source confirming Shopify as the platform in use.
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Defy Appliances CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Defy Appliances ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Defy Appliances TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Defy Appliances IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Defy Appliances
| First Name | Last Name | Title | Function | Department | Phone | |
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Director - Information Technology | Director | IT | |
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Information Technology Infrastructure Manager | Manager | IT | |
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General Manager, Operations | Manager | Finance | |
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Apps Being Evaluated by Defy Appliances Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Defy Appliances IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Defy Appliances digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Defy Appliances Technographics
Defy Appliances is a Manufacturing organization based in South Africa,
with around 1000 employees and annual revenues of $350.0 million.
Defy Appliances operates a diverse technology stack with applications such as
Amazon Pay, Microsoft 365 and Shopify,
covering areas like Payment Processing, Collaboration and eCommerce.
Defy Appliances has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Microsoft and Shopify.
Defy Appliances recently adopted applications including
Amazon Pay in 2022, Apple Pay in 2022 and Reevoo in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Defy Appliances’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Defy Appliances’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Defy Appliances technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.