Canonsburg, 15317, PA,
United States
Deka Lash Technographics
Deka Lash Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Deka Lash and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Deka Lash employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Deka Lash has purchased the following applications: Spark Hire Video Interview for Video Interviewing in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, USPS Click-N-Ship for Shipping Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Deka Lash is running and its propensity to invest more and deepen its relationship with Spark Hire , Google , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Deka Lash revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Deka Lash intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Deka Lash Tech Stack and Enterprise Applications
Deka Lash HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Spark Hire | Legacy | Spark Hire Video Interview | Video Interviewing | HCM | n/a | 2016 | 2016 |
In 2016, Deka Lash implemented Spark Hire Video Interview to streamline recruiting and reduce in-person no-shows. The Video Interviewing deployment was targeted at improving screening efficiency and employer branding to support rapid expansion of franchise locations and faster hiring cycles.
Deka Lash configured Spark Hire Video Interview with asynchronous one-way interview workflows, recording candidate experience videos and custom question sets, with initial setup reported to take about thirty minutes. The application replaced the phone-screen step in their hiring process and served as a pre-qualification filter to identify motivated candidates prior to scheduling in-person interviews.
Operational scope focused on franchise hiring teams and roles performed by lash artists, enabling hiring managers and franchise owners to review candidate recordings on their own schedule and to share interviews easily with the hiring team for collaborative evaluation. The implementation emphasized candidate convenience, interview shareability, and a review workflow that reduced time spent by staff on live screening while preserving hiring team collaboration.
Reported outcomes from the Spark Hire Video Interview deployment include a 90 percent completion rate for invited video interviews among candidates who proceed in the process, a historical candidate ghosting rate near seventy percent prior to using video interviews, and subsequently one hundred percent attendance for candidates invited to in-person interviews. The Deka Lash implementation of Spark Hire Video Interview demonstrates Video Interviewing applied to talent acquisition to reduce no-shows, save hiring time, and improve the ability to assess candidate personality before in-person interaction.
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Deka Lash Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Deka Lash implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment is visible in the company website configuration and serves as the central domain-managed email and productivity environment for the organization. Deka Lash Google Workspace (Formerly Google G-Suite) Collaboration supports corporate communications, document collaboration, and calendar scheduling across the company.
The implementation leverages core Google Workspace modules including Gmail for corporate email, Google Drive and Shared Drives for file storage, Google Docs Sheets and Slides for collaborative authoring, Google Calendar for scheduling, and the Admin console for user and domain management. Configuration signals indicate standard provisioning workflows for employee accounts, group-based distribution lists, shared folder permissions, and mobile device management and basic security controls available inside the Google Workspace admin feature set. The narrative reflects typical Collaboration capabilities such as real-time editing, centralized document sharing, and admin-driven user lifecycle management.
Operational coverage extends to the full employee population of approximately 250 staff and is applied across corporate functions including marketing operations and human resources. Governance is managed through the Google Workspace Admin console with role-based account administration and group policy controls to manage access and sharing. The public website presence confirms Google Workspace is an integrated element of Deka Lash infrastructure, supporting business functions for internal communication and document collaboration.
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Collaboration | Collaboration |
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2021 | 2021 |
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Deka Lash eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| USPS | Legacy | USPS Click-N-Ship | Shipping Management | eCommerce | n/a | 2019 | 2019 |
In 2019, Deka Lash integrated USPS Click-N-Ship into its website as a Shipping Management capability. The implementation embeds USPS Click-N-Ship into the company web storefront to support postage purchase and shipping label generation for customer orders.
USPS Click-N-Ship functionality covers label creation, postage payment, address validation, and shipment tracking initiation, consistent with Shipping Management usage. Configuration work included USPS account authentication, service and rate selection, and packaging dimension handling to align web order data with postal services.
Operational scope is centered on e-commerce order fulfillment and customer service processes across Deka Lash operations in the United States. Business functions impacted include fulfillment operations, online sales order processing, and returns handling where shipping transactions originate from the website.
Governance and workflow adjustments focused on centralizing shipping actions through the website, assigning fulfillment staff to label printing and postage reconciliation, and integrating shipment status into existing customer communication flows. The setup positions USPS Click-N-Ship as the primary Shipping Management tool for web-driven shipment orchestration.
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Deka Lash CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2022 | 2022 |
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CRM | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Deka Lash PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Deka Lash IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Deka Lash
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Apps Being Evaluated by Deka Lash Executives
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