AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Deka Lash Tech Stack and Enterprise Applications

Deka Lash HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Spark Hire Legacy Spark Hire Video Interview Video Interviewing HCM n/a 2016 2016
In 2016, Deka Lash implemented Spark Hire Video Interview to streamline recruiting and reduce in-person no-shows. The Video Interviewing deployment was targeted at improving screening efficiency and employer branding to support rapid expansion of franchise locations and faster hiring cycles. Deka Lash configured Spark Hire Video Interview with asynchronous one-way interview workflows, recording candidate experience videos and custom question sets, with initial setup reported to take about thirty minutes. The application replaced the phone-screen step in their hiring process and served as a pre-qualification filter to identify motivated candidates prior to scheduling in-person interviews. Operational scope focused on franchise hiring teams and roles performed by lash artists, enabling hiring managers and franchise owners to review candidate recordings on their own schedule and to share interviews easily with the hiring team for collaborative evaluation. The implementation emphasized candidate convenience, interview shareability, and a review workflow that reduced time spent by staff on live screening while preserving hiring team collaboration. Reported outcomes from the Spark Hire Video Interview deployment include a 90 percent completion rate for invited video interviews among candidates who proceed in the process, a historical candidate ghosting rate near seventy percent prior to using video interviews, and subsequently one hundred percent attendance for candidates invited to in-person interviews. The Deka Lash implementation of Spark Hire Video Interview demonstrates Video Interviewing applied to talent acquisition to reduce no-shows, save hiring time, and improve the ability to assess candidate personality before in-person interaction.
Deka Lash Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2016 2016
In 2016, Deka Lash implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment is visible in the company website configuration and serves as the central domain-managed email and productivity environment for the organization. Deka Lash Google Workspace (Formerly Google G-Suite) Collaboration supports corporate communications, document collaboration, and calendar scheduling across the company. The implementation leverages core Google Workspace modules including Gmail for corporate email, Google Drive and Shared Drives for file storage, Google Docs Sheets and Slides for collaborative authoring, Google Calendar for scheduling, and the Admin console for user and domain management. Configuration signals indicate standard provisioning workflows for employee accounts, group-based distribution lists, shared folder permissions, and mobile device management and basic security controls available inside the Google Workspace admin feature set. The narrative reflects typical Collaboration capabilities such as real-time editing, centralized document sharing, and admin-driven user lifecycle management. Operational coverage extends to the full employee population of approximately 250 staff and is applied across corporate functions including marketing operations and human resources. Governance is managed through the Google Workspace Admin console with role-based account administration and group policy controls to manage access and sharing. The public website presence confirms Google Workspace is an integrated element of Deka Lash infrastructure, supporting business functions for internal communication and document collaboration.
Collaboration Collaboration 2021 2021
Deka Lash eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
USPS Legacy USPS Click-N-Ship Shipping Management eCommerce n/a 2019 2019
In 2019, Deka Lash integrated USPS Click-N-Ship into its website as a Shipping Management capability. The implementation embeds USPS Click-N-Ship into the company web storefront to support postage purchase and shipping label generation for customer orders. USPS Click-N-Ship functionality covers label creation, postage payment, address validation, and shipment tracking initiation, consistent with Shipping Management usage. Configuration work included USPS account authentication, service and rate selection, and packaging dimension handling to align web order data with postal services. Operational scope is centered on e-commerce order fulfillment and customer service processes across Deka Lash operations in the United States. Business functions impacted include fulfillment operations, online sales order processing, and returns handling where shipping transactions originate from the website. Governance and workflow adjustments focused on centralizing shipping actions through the website, assigning fulfillment staff to label printing and postage reconciliation, and integrating shipment status into existing customer communication flows. The setup positions USPS Click-N-Ship as the primary Shipping Management tool for web-driven shipment orchestration.
Deka Lash CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2022 2022
CRM CRM 2021 2021
Customer Engagement CRM 2021 2021
Customer Experience CRM 2021 2021
Customer Support CRM 2020 2020
Digital Advertising Platform CRM 2020 2020
Listing Management CRM 2020 2020
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2019 2019
Marketing Automation CRM 2022 2022
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2022 2022
Deka Lash PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2019 2019
Transactional Email PaaS 2019 2019
Deka Lash IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2015 2015
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2016 2016

IT Decision Makers and Key Stakeholders at Deka Lash

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Deka Lash Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Deka Lash IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Deka Lash digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Deka Lash Technographics
Deka Lash is a Professional Services organization based in United States, with around 250 employees and annual revenues of $30.0 million.
Deka Lash operates a diverse technology stack with applications such as Spark Hire Video Interview, Google Workspace (Formerly Google G-Suite) and USPS Click-N-Ship, covering areas like Video Interviewing, Collaboration and Shipping Management.
Deka Lash has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Spark Hire, Google and USPS.
Deka Lash recently adopted applications including Hubspot CRM in 2022, Microsoft Clarity in 2022 and Hubspot Marketing Automation in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Deka Lash’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Deka Lash’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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