Dentsu Australia
105 York Street,
Melbourne, 3205, VIC,
Australia
Melbourne, 3205, VIC,
Australia
61 3 9693 5544
Professional Services
Dentsu Australia Technographics
Dentsu Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dentsu Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Dentsu Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dentsu Australia has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2017, Vervoe AI Assessment for Talent Assessment in 2019, Ruby Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dentsu Australia is running and its propensity to invest more and deepen its relationship with Microsoft , Vervoe , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dentsu Australia revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dentsu Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dentsu Australia Tech Stack and Enterprise Applications
Dentsu Australia ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics AX | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2017 | 2018 |
In 2017, Dentsu Australia implemented Microsoft Dynamics 365 for Finance and Operations as its ERP Financial platform across Australia, India and France, replacing Microsoft Dynamics AX. The deployment targeted consolidation of finance and project accounting processes to support cross border operations.
Work concentrated on the Projects and PtP modules within Microsoft Dynamics 365 for Finance and Operations, with configuration covering project accounting, time and cost capture, billing rules, supplier onboarding, purchase order processing and accounts payable workflows. The implementation applied standard ERP Financial controls and approval workflows consistent with enterprise financial management practices. System configuration emphasized alignment of chart of accounts, taxation and project cost structures to regional statutory requirements.
Data migration and cutover activities included migration from Microsoft Dynamics AX into Microsoft Dynamics 365 for Finance and Operations, and a centralized tenant strategy was used while maintaining country specific legal entities for Australia, India and France. A dedicated Hypercare project provided post go live stabilization across the three regions. Process lead and business analyst roles owned global improvements and managed change requests, driving configuration updates and business process documentation.
Operational coverage encompassed finance, procurement and project management teams, with governance instituted around change control, release cadence and stakeholder sign off for global process changes. The implementation narrative centers on Microsoft Dynamics 365 for Finance and Operations as the ERP Financial backbone for Dentsu Australia.
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Dentsu Australia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vervoe | Legacy | Vervoe AI Assessment | Talent Assessment | HCM | n/a | 2019 | 2019 |
In 2019, Dentsu Australia implemented Vervoe AI Assessment as a Talent Assessment solution to standardize entry-level hiring and provide realistic job previews. The deployment focused on the media agency business and was positioned to support recruitment across Australia and New Zealand with plans to extend into South East Asia, aligning the Dentsu Australia Talent Acquisition team with a single, scalable online assessment platform.
The Vervoe AI Assessment implementation used fully customizable assessment design, enabling creation of role-specific scenarios and capability-aligned questions. Assessments incorporated multiple-choice, spreadsheet based tasks, free-text responses, and video-based exercises to simulate day-to-day work, and the Vervoe AI Assessment’s machine grading was trained by seeding standard answers to automate scoring while preserving role-specific evaluation criteria.
Operationally the platform was embedded at the top of the hiring funnel for entry-level roles, driving initial screening and candidate realism before manager interviews. The implementation impacted Talent Acquisition, hiring managers, and recruitment operations by centralizing assessment artifacts, standardizing capability frameworks, and offering a consistent candidate experience across distributed recruiting teams in Australia and New Zealand.
Governance changes included formalizing assessments as the first-stage screen to reduce CV bias, documenting core role capabilities through interviews with recent hires, and iteratively training the AI grader to reflect hiring manager preferences. Outcomes reported by Dentsu included the ability to scale hiring capacity from typical months of 4 to 5 entry-level hires to as many as 25 hires per month, a near fivefold increase in throughput reported by the Talent Acquisition director, and improved hiring manager insight into candidate capability using the Vervoe AI Assessment.
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Dentsu Australia AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Dentsu Australia implemented Ruby Live Chat on their corporate website to enable real time visitor engagement and client support. Ruby Live Chat is embedded on the public site and classified in the Chatbots and Conversational AI category, providing a live messaging widget, agent console, and chat transcript capture to support initial inquiry handling.
Configuration focused on the Ruby Live Chat widget, agent dashboard setup, canned response libraries, and routing rules aligned to account management and client services workflows. The implementation is scoped to web customer engagement and lead capture across digital and client service functions, with governance and response protocols maintained by Dentsu Australia teams to manage escalation and operational use.
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Dentsu Australia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Dentsu Australia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Dentsu Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Experience | CRM |
|
2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Dentsu Australia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Dentsu Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Dentsu Australia CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Endpoint Management | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Dentsu Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Acting CFO of Media & Head of Finance Transformation | Director | Finance | |
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Digital IT Project Manager | Manager | IT | |
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Apps Being Evaluated by Dentsu Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dentsu Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dentsu Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Dentsu Australia Technographics
Dentsu Australia is a Professional Services organization based in Australia,
with around 1000 employees and annual revenues of $250.0 million.
Dentsu Australia operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Vervoe AI Assessment and Ruby Live Chat,
covering areas like ERP Financial, Talent Assessment and Chatbots and Conversational AI.
Dentsu Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Vervoe and Ruby.
Dentsu Australia recently adopted applications including
Ruby Live Chat in 2021, Cisco Webex Meetings in 2021 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dentsu Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dentsu Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dentsu Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.