Dentsu Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Dentsu and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 46 Dentsu employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dentsu has purchased the following applications: Samba.ai for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dentsu is running and its propensity to invest more and deepen its relationship with Samba.ai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dentsu revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dentsu intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Samba.ai | Legacy | Samba.ai | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Dentsu deployed Samba.ai as an Artificial Intelligence Marketing application to link offline and online data and power predictive audiences for client campaigns in the Czech Republic. Samba.ai Enterprise analytics was implemented as an enterprise analytics and customer data platform to unify transaction level offline datasets with digital engagement signals, enabling audience modelling and predictive segmentation. The implementation included data ingestion and identity stitching, predictive audience scoring, and campaign audience export for activation.
Operational scope focused on IKEA client campaigns and media planning functions within Dentsu, with Samba.ai provisioning predictive audiences for programmatic and paid social activations. Integrations connected offline purchase records with online campaign delivery systems and centralized audience governance and campaign feed orchestration. Reported results from the engagement showed around +180% clicks and +24% revenue versus control while reducing cost per conversion by about 30 percent, with Samba.ai used as an enterprise analytics/CDP platform.
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