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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Dentsu Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Samba.ai Legacy Samba.ai Artificial Intelligence Marketing AI-Powered Application n/a 2019 2019
In 2019, Dentsu deployed Samba.ai as an Artificial Intelligence Marketing application to link offline and online data and power predictive audiences for client campaigns in the Czech Republic. Samba.ai Enterprise analytics was implemented as an enterprise analytics and customer data platform to unify transaction level offline datasets with digital engagement signals, enabling audience modelling and predictive segmentation. The implementation included data ingestion and identity stitching, predictive audience scoring, and campaign audience export for activation. Operational scope focused on IKEA client campaigns and media planning functions within Dentsu, with Samba.ai provisioning predictive audiences for programmatic and paid social activations. Integrations connected offline purchase records with online campaign delivery systems and centralized audience governance and campaign feed orchestration. Reported results from the engagement showed around +180% clicks and +24% revenue versus control while reducing cost per conversion by about 30 percent, with Samba.ai used as an enterprise analytics/CDP platform.
IT Decision Makers and Key Stakeholders at Dentsu
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Dentsu Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Dentsu Technographics

Dentsu is a Media organization based in Czech Republic, with around 46 employees and annual revenues of $10.0 million.

Dentsu operates a diverse technology stack with applications such as Samba.ai, covering areas like Artificial Intelligence Marketing.

Dentsu has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Samba.ai.

Dentsu recently adopted applications including Samba.ai in 2019, highlighting its ongoing modernization strategy.

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Our research team continuously updates Dentsu’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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