Dentsu Group
1-8-1, Higashi-shimbashi, Minato-ku,
Tokyo, 105-7050,
Japan
Tokyo, 105-7050,
Japan
81 3 6217 6600
Professional Services
Dentsu Group Technographics
Dentsu Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dentsu Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 67667 Dentsu Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dentsu Group has purchased the following applications: Sui Blockchain Platform for Blockchain Platform in 2023, Oracle CX Cloud for Customer Experience in 2022, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dentsu Group is running and its propensity to invest more and deepen its relationship with Sui , Oracle , Magnite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dentsu Group revenues, which have grown to $9.51 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dentsu Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dentsu Group Tech Stack and Enterprise Applications
Dentsu Group Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sui | Legacy | Sui Blockchain Platform | Blockchain Platform | Blockchain | n/a | 2023 | 2023 |
In 2023, Dentsu Group launched a project to create a creator economy using the Sui Blockchain Platform, classified under the Blockchain Platform category. The initiative was started by Dentsu Innovation Initiative together with affiliate 3RD GEAR, and executed as an official partner project with Mysten Labs to leverage Sui as the underlying blockchain for creator-focused services.
The implementation narrative centers on developing and providing components that utilize decentralized identifiers DIDs on Sui Blockchain Platform. Dentsu Group has built capability modules for DID issuance and identity linkage, and conducted NFT demonstration experiments in drama content as a precursor to broader creator tools. The work leverages Sui characteristics described by the project, including an object centric execution model based on the Move programming language, parallel execution, sub second finality, and high throughput to enable rich on chain assets and fast transactions.
Operational coverage targets the Japanese game industry and digital entertainment industry, with explicit support for the development and commercialization of Japanese intellectual properties on the Sui ecosystem. The program is positioned to enable collaboration between overseas Sui ecosystem games and Japanese IP holders, and includes support services for developer onboarding, development system provisioning, and collaborative processes to connect creators, developers, and IP owners.
Governance of the effort is anchored in Dentsu Innovation Initiative as the R&D lead, with participation from cross Group web3 club members and 3RD GEAR as an affiliate operator, and strategic partnership alignment with Mysten Labs. The stated outcome is expanded participation by creators and developers in web3 using Japanese IPs, and continued promotion of systems that form personal credit using blockchain and enable autonomous distribution of information in the entertainment content domain.
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Dentsu Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle CX Cloud | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Dentsu Group implemented Oracle CX Cloud as part of a Customer Experience initiative led by the CoE Addressable Media Hub, which services global agency clients with biddable channel strategies across programmatic, social, search, and retail. The deployment targeted a cookie-less operating model in response to declining cookie utility and stricter privacy regulation, shifting audience strategies away from first-party identifier dependence toward content-driven contextual targeting.
The implementation centered on Oracle Contextual Intelligence, a module within the Advertising and Customer Experience suite, with Data Driven Context configured to derive segments from content consumption patterns and buyer behavior. Natural language processing capabilities were applied to classify content for contextual relevance and brand safety, and the configuration emphasized rapid time to launch and scalability to support concurrent campaigns for multiple clients.
Operational coverage remained within the CoE Addressable Media Hub and its client engagements worldwide, with campaigns executed across digital marketing functions responsible for media planning, campaign execution, and creative alignment. The solution was used to generate contextual segments and deliver those segments into biddable channel workflows, supporting branding and awareness campaign formats while remaining aligned with privacy-compliance requirements.
Governance and workflow adjustments included a formalized shift in targeting policy from identifier reliance to contextual signals, integration of content classification rules for brand safety, and standardized segment generation processes to enable multi-market campaign rollouts. Rollout strategy prioritized ease of use and repeatable configuration to scale across regions without bespoke engineering for each client engagement.
Results reported by dentsu showed campaign segments from Contextual Intelligence exceeded benchmarks for click-through rate and video completion rate in every region where campaigns ran, explicitly noting a video completion rate around 80 percent in France versus a 70 percent benchmark, and over 85 percent in Germany. Going forward, the CoE plans to expand use of Oracle Contextual Intelligence within Oracle CX Cloud for additional regions and to extend use into mid- and lower-funnel strategies.
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2022 | 2022 |
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Dentsu Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Dentsu Group deployed Amazon EC2 to host its public website. Dentsu Group uses Amazon EC2 for Application Hosting and Computing Services to provide the compute foundation for its corporate web presence. The implementation is oriented around web hosting and digital experience delivery rather than internal back-office application hosting.
The Amazon EC2 deployment centers on compute instance provisioning and AWS network configuration, leveraging common EC2 capabilities such as instance lifecycle management and scalable compute patterns for public web servers. Functional capabilities in use align with application serving, platform-level scaling and network control, and operational support for web operations and digital experience teams. This configuration positions Amazon EC2 as the primary Application Hosting and Computing Services component that supplies the compute layer for Dentsu Group's website.
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IT Decision Makers and Key Stakeholders at Dentsu Group
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Apps Being Evaluated by Dentsu Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dentsu Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dentsu Group digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Dentsu Group Technographics
Dentsu Group is a Professional Services organization based in Japan,
with around 67667 employees and annual revenues of $9.51 billion.
Dentsu Group operates a diverse technology stack with applications such as
Sui Blockchain Platform, Oracle CX Cloud and Amazon EC2,
covering areas like Blockchain Platform, Customer Experience and Application Hosting and Computing Services.
Dentsu Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sui, Oracle and Amazon Web Services (AWS).
Dentsu Group recently adopted applications including
Magnite SpringServe in 2025, Sui Blockchain Platform in 2023 and Oracle CX Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dentsu Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dentsu Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dentsu Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.