Tokyo, 105-7050,
Japan
Dentsu Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Dentsu Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 67667 Dentsu Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dentsu Group has purchased the following applications: Sui Blockchain Platform for Blockchain Platform in 2023, Oracle CX Cloud for Customer Experience in 2022, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dentsu Group is running and its propensity to invest more and deepen its relationship with Sui , Oracle , Magnite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dentsu Group revenues, which have grown to $9.51 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dentsu Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sui | Legacy | Sui Blockchain Platform | Blockchain Platform | Blockchain | n/a | 2023 | 2023 |
In 2023, Dentsu Group launched a project to create a creator economy using the Sui Blockchain Platform, classified under the Blockchain Platform category. The initiative was started by Dentsu Innovation Initiative together with affiliate 3RD GEAR, and executed as an official partner project with Mysten Labs to leverage Sui as the underlying blockchain for creator-focused services.
The implementation narrative centers on developing and providing components that utilize decentralized identifiers DIDs on Sui Blockchain Platform. Dentsu Group has built capability modules for DID issuance and identity linkage, and conducted NFT demonstration experiments in drama content as a precursor to broader creator tools. The work leverages Sui characteristics described by the project, including an object centric execution model based on the Move programming language, parallel execution, sub second finality, and high throughput to enable rich on chain assets and fast transactions.
Operational coverage targets the Japanese game industry and digital entertainment industry, with explicit support for the development and commercialization of Japanese intellectual properties on the Sui ecosystem. The program is positioned to enable collaboration between overseas Sui ecosystem games and Japanese IP holders, and includes support services for developer onboarding, development system provisioning, and collaborative processes to connect creators, developers, and IP owners.
Governance of the effort is anchored in Dentsu Innovation Initiative as the R&D lead, with participation from cross Group web3 club members and 3RD GEAR as an affiliate operator, and strategic partnership alignment with Mysten Labs. The stated outcome is expanded participation by creators and developers in web3 using Japanese IPs, and continued promotion of systems that form personal credit using blockchain and enable autonomous distribution of information in the entertainment content domain.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle CX Cloud | Customer Experience | CRM | n/a | 2022 | 2022 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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