New York, 10017, NY,
United States
Dentsu Americas Technographics
Dentsu Americas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dentsu Americas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 Dentsu Americas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dentsu Americas has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2020, Recruiter.com OnDemand for Recruiting in 2021, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dentsu Americas is running and its propensity to invest more and deepen its relationship with Microsoft , Recruiter.com , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dentsu Americas revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dentsu Americas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dentsu Americas Tech Stack and Enterprise Applications
Dentsu Americas ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Dentsu Americas implemented Microsoft Dynamics 365 for Finance and Operations. The deployment is classified as ERP Financial and focused on centralizing finance and revenue accounting workflows across HQ reporting entities and agency client accounting units.
The implementation of Microsoft Dynamics 365 for Finance and Operations encompassed core financial modules, notably General Ledger with a primary focus on revenue accounting and revenue accruals, Accounts Receivable and Accounts Payable subledgers, cash management and bank posting, consolidation and group reporting, and functionality to support FX exposure and hedging reporting. Configuration emphasis included automated posting flows from subledgers into the GL and structured month end processes to support RF1, RF2, RF3 forecasting and monthly flash forecasts for client review.
Operational coverage spanned Revenue Accounting, FP&A, AP and AR teams, treasury activities for daily cash booking and communication, payroll recharge processing for employer and employee 401K allocations centrally managed at HQ, and preparation of financial statements for reportable entities. The implementation supported routine reconciliation processes for 30-plus balance sheet and income statement accounts and consolidated client budgets for submission to client CFOs and senior executives.
Governance and workflow changes aligned to the ERP rollout included standardized month end close procedures, formalized revenue accrual and variance analysis workflows with commentary thresholds, and structured audit and tax support processes. Internal reporting cadence was retained, with the system instrumenting monthly market finance reports and P and L analysis used in executive and client review meetings.
The project record notes direct practitioner involvement in the Microsoft Dynamics 365 implementation as part of routine finance responsibilities, indicating operational adoption within accounting and FP&A teams across Dentsu Americas. Microsoft Dynamics 365 for Finance and Operations remains the named ERP Financial application driving those core accounting and consolidation workflows.
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Dentsu Americas HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Recruiter.com | Legacy | Recruiter.com OnDemand | Recruiting | HCM | n/a | 2021 | 2021 |
In 2021, Dentsu Americas engaged Recruiter.com OnDemand to augment its talent acquisition team during a concentrated hiring sprint in the United States. Recruiter.com OnDemand is a Recruiting solution that delivered contract recruiter capacity to support HR process recruiting needs over a defined three month engagement.
The engagement provisioned between 10 and 18 contract recruiters who operated as an extension of Dentsu Americas talent acquisition organization. Recruiter.com OnDemand recruiters executed core recruiting workflows including high volume candidate sourcing, candidate screening and qualification, interview coordination, and offer support, aligning with internal hiring processes and hiring manager priorities.
Operational coverage was limited to the United States and focused on rapid scale up of hiring capacity across Dentsu Americas business units. Governance was organized as a time boxed augmentation, with Recruiter.com OnDemand recruiters embedded into existing talent acquisition workflows for sourcing throughput and candidate pipeline velocity, and with operational coordination between the vendor recruiters and Dentsu Americas hiring teams.
The three month engagement in 2021 resulted in approximately 140 placements and enabled a rapid scale up of hiring capacity during the sprint, demonstrating the use of Recruiter.com OnDemand to temporarily expand recruiter headcount and throughput for enterprise recruiting demands.
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Dentsu Americas Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Dentsu Americas implemented Zoom as its Audio Video and Web Conferencing platform. Zoom is embedded on the Dentsu website to provide client facing meeting access and to host virtual events, leveraging standard conferencing capabilities such as meetings, webinars, screen sharing, recording and scheduling.
The deployment supports corporate communications and client engagement workflows across Dentsu Americas and is operated by corporate IT and digital teams to coordinate meeting provisioning and website embedding. Embedding Zoom on the website aligns the Zoom Audio Video and Web Conferencing application with business functions including client services, marketing and internal collaboration, providing a consistent access point for clients and partners.
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Dentsu Americas Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Contract Lifecycle Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Dentsu Americas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Dentsu Americas EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Environmental, Social, and Governance (ESG) | EPM |
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2022 | 2022 |
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Dentsu Americas ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Dentsu Americas PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Robotic Process Automation | PaaS |
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2019 | 2019 |
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Dentsu Americas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Dentsu Americas CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Management | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Dentsu Americas
Apps Being Evaluated by Dentsu Americas Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||