Bengaluru, 560025,
India
Dentsu Webchutney Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Dentsu Webchutney and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Dentsu Webchutney employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dentsu Webchutney has purchased the following applications: Prudence Konnect Insights for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dentsu Webchutney is running and its propensity to invest more and deepen its relationship with Prudence Analytics and Software Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dentsu Webchutney revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dentsu Webchutney intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Prudence Analytics and Software Solutions | Legacy | Prudence Konnect Insights | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Dentsu Webchutney deployed Prudence Konnect Insights to support agency marketing and customer support workflows in India. The deployment focused on delivering 360 degree social analytics and customer engagement support through the platform's Customer Experience capabilities.
Prudence Konnect Insights was configured to surface social CRM and social analytics functionality, leveraging the vendor CXM feature set to consolidate social listening, sentiment analysis, conversation tracking, and engagement workflows for client accounts. Operational scope covered marketing teams and customer support functions within the agency, enabling consolidated social profiles and interaction histories to inform campaign orchestration and service response. This implementation positions Dentsu Webchutney, Prudence Konnect Insights, Customer Experience, and social CRM and analytics as central to the agency's marketing and customer support business functions.
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