Dermacol
Vytvarna 1023/4,
Prague 6 - Ruzyne, 16100,
Czech Republic
Prague 6 - Ruzyne, 16100,
Czech Republic
420-222261490
Distribution
Dermacol Technographics
Dermacol Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dermacol and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 135 Dermacol employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dermacol has purchased the following applications: Smartsupp.com for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2021, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dermacol is running and its propensity to invest more and deepen its relationship with Smartsupp.com , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dermacol revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dermacol intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dermacol Tech Stack and Enterprise Applications
Dermacol AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Smartsupp.com | Legacy | Smartsupp.com | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Dermacol deployed Smartsupp.com as a front line customer engagement tool on its corporate website, implementing the solution within the Chatbots and Conversational AI category. The deployment was oriented to support online sales and customer service for the Czech Republic based distributor with a compact corporate support team and an ecommerce storefront on dermacol.cz.
The Smartsupp.com implementation focused on a web chat widget and agent console, configured to handle live chat sessions, automated welcome messages, canned responses, and chat transcripts. Configuration work included visitor monitoring and session tracking to enable real time routing of incoming chats, and setting business hours and offline messaging to capture inbound requests when agents were not available.
Integration points were limited to the public website where Smartsupp.com was embedded as the customer facing channel, and the implementation emphasized browser based agent access for customer service and ecommerce staff. Operational scope covered online ordering support, product inquiries and post sale questions, with chat handled by internal support teams rather than external system integrators.
Governance centered on chat handling procedures, agent onboarding to the Smartsupp.com console, and lightweight escalation workflows to coordinate responses between customer service and commercial teams. The implementation narrative highlights an application centric roll out on the dermacol.cz site, the use of Smartsupp.com for conversational touch points, and internal process adjustments to manage real time chat operations.
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Dermacol Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Dermacol provisioned Microsoft 365 to support Collaboration across its distribution business. The deployment is observable on dermacol.cz and indicates Microsoft 365 services are part of the company website presence and corporate productivity stack. The implementation targeted core office productivity and external-facing content continuity for a 135 employee organization headquartered in the Czech Republic. The configuration aligned Microsoft 365 Collaboration with business functions including marketing, sales operations, and corporate communications.
Microsoft 365 was configured to deliver cloud email and calendaring, document storage and collaboration via SharePoint and OneDrive, and real-time team collaboration through Microsoft Teams, reflecting standard Collaboration category capabilities. Cloud identity and access controls were applied to secure site-based integration and internal access, and content management workflows were adapted to support website content publication. Governance emphasized mailbox and document lifecycle controls and role based access to meet departmental collaboration needs. The deployment scope focused on internal collaboration and the website presence without named third party system integrations.
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Dermacol CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Dermacol deployed Hotjar for Customer Experience on its public website dermacol.cz. The implementation was focused on web behavioral analytics to support the companys e-commerce and digital marketing activities within the Czech Republic. Dermacol operates with 135 employees and uses the website as a primary customer engagement and sales channel.
The Hotjar deployment follows a web-first instrumentation model, implemented via the Hotjar tracking snippet embedded across key site pages. Configuration aligned with standard Hotjar capabilities such as session recordings, heatmaps, conversion funnels, on-site surveys and feedback widgets, with emphasis on product detail pages and checkout paths. These functional modules provide both quantitative behavior data and qualitative feedback for UX and conversion analysis.
Operational ownership resides in digital marketing and e-commerce teams who use Hotjar outputs to identify UX friction, prioritize content and flow changes, and inform on-site merchandising decisions. Governance is managed through site-level configuration and user access controls to align data use with marketing and customer experience workflows. The deployment positions Hotjar as Dermacol's Customer Experience analytics layer for ongoing site optimization.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Dermacol TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Dermacol IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Dermacol
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Dermacol Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dermacol IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dermacol digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dermacol Technographics
Dermacol is a Distribution organization based in Czech Republic,
with around 135 employees and annual revenues of $30.0 million.
Dermacol operates a diverse technology stack with applications such as
Smartsupp.com, Microsoft 365 and Hotjar,
covering areas like Chatbots and Conversational AI, Collaboration and Customer Experience.
Dermacol has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Smartsupp.com, Microsoft and Contentsquare.
Dermacol recently adopted applications including
Hotjar in 2022, OneTrust CookiePro in 2022 and Microsoft 365 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dermacol’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dermacol’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dermacol technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.