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Desi District
Location
6451 Riverside Dr Ste 100,
Irving, 75039, TX,
United States
Website
https://www.desidistrict.com/
Phone
1 972-913-4730
Artw industry
Leisure and Hospitality
Employee
Revenue

Desi District Technographics

Desi District Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Desi District and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Desi District employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Desi District has purchased the following applications: Froogal Customer Referrals for Referral Management in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Desi District is running and its propensity to invest more and deepen its relationship with Froogal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Desi District revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Desi District intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Desi District Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Froogal Legacy Froogal Customer Referrals Referral Management CRM n/a 2024 2024
In 2024, Desi District implemented Froogal Customer Referrals, deploying the solution as its Referral Management platform. The implementation surfaces through the branded Desi Rewards web and mobile app, and the public website footer indicates the digital experience is powered by Froogal.ai, confirming Froogal supports the chain's loyalty and referral capabilities. The Froogal Customer Referrals deployment appears to leverage Froogal's Referral Engine and Loyalty/Engagement modules to manage referral tracking, reward issuance, and campaign orchestration across web and in app flows. These modules are used to configure referral rules, automate point accrual and redemption, and segment customers for targeted acquisition campaigns, aligning with standard Referral Management functional workflows. Operationally the implementation connects the Desi Rewards digital channels to customer relationship workflows, positioning Marketing and Guest Experience teams to operate campaign setup, rule governance, and segmentation. Governance is likely centered on centralized reward rule configuration and campaign approval workflows, and the application name Froogal Customer Referrals indicates a single vendor orchestration layer for referral and loyalty activities across the chain's digital customer touchpoints.
IT Decision Makers and Key Stakeholders at Desi District
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Desi District Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Desi District Technographics

Desi District is a Leisure and Hospitality organization based in United States, with around 120 employees and annual revenues of $30.0 million.

Desi District operates a diverse technology stack with applications such as Froogal Customer Referrals, covering areas like Referral Management.

Desi District has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Froogal.

Desi District recently adopted applications including Froogal Customer Referrals in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Desi District’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Desi District’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Desi District technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.