Queenstown, 9300,
New Zealand
Destination Queenstown New Zealand Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Destination Queenstown New Zealand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Destination Queenstown New Zealand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Destination Queenstown New Zealand has purchased the following applications: reCAPTCHA for Application Security (AppSec) in 2022, Cloudflare CDN for Content Delivery Network in 2020, Granicus Simpleview CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Destination Queenstown New Zealand is running and its propensity to invest more and deepen its relationship with Google , Cloudflare , Granicus or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Destination Queenstown New Zealand revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Destination Queenstown New Zealand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | reCAPTCHA | Application Security (AppSec) | CyberSecurity | n/a | 2022 | 2022 |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Granicus | Legacy | Granicus Simpleview CRM | CRM | CRM | n/a | 2020 | 2021 | In 2020, Destination Queenstown implemented Granicus Simpleview CRM. The deployment paired Granicus Simpleview CRM with the organization’s CMS to consolidate member listings, improve RFP handling, and enable tracking of listing views and click-throughs within the DMO’s tourism and marketing workflows, reflecting an explicit CRM adoption for customer and partner engagement. The implementation focused on central member profiles, referral tracking, structured RFP management workflows, and analytics for listing view and click-through metrics. Configuration emphasized single source of truth for member data and automated referral capture, aligning standard CRM capabilities such as contact management, opportunity tracking, and campaign attribution with Destination Queenstown’s service and sales processes. Integrations were limited to the co-deployed CMS as the primary connected system, enabling bidirectional data flows between published listings and CRM records without additional named external integrations. Operational coverage included marketing, member services, and partner relations across the DMO’s organization of 35 employees, concentrating system access and workflow ownership within those business functions. Governance changes centered on reducing manual double-handling by consolidating listings and RFP inputs into the Granicus Simpleview CRM instance, with the Simpleview case study reporting a 77% boost in member referrals and explicit reductions in manual rework. Process restructuring prioritized centralized data stewardship and standardized RFP intake and referral workflows in the CRM to sustain the reported improvements. | |
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Donor and Fundraising Management | CRM |
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2023 | 2023 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Reservation and Booking Management | ERP Services and Operations |
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2019 | 2019 |
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