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Destination Queenstown New Zealand Data, Technology Stack, and Enterprise Applications
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Google Legacy reCAPTCHA Application Security (AppSec) CyberSecurity n/a 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Cloudflare Legacy Cloudflare CDN Content Delivery Network IaaS n/a 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Granicus Legacy Granicus Simpleview CRM CRM CRM n/a 2020 2021 In 2020, Destination Queenstown implemented Granicus Simpleview CRM. The deployment paired Granicus Simpleview CRM with the organization’s CMS to consolidate member listings, improve RFP handling, and enable tracking of listing views and click-throughs within the DMO’s tourism and marketing workflows, reflecting an explicit CRM adoption for customer and partner engagement. The implementation focused on central member profiles, referral tracking, structured RFP management workflows, and analytics for listing view and click-through metrics. Configuration emphasized single source of truth for member data and automated referral capture, aligning standard CRM capabilities such as contact management, opportunity tracking, and campaign attribution with Destination Queenstown’s service and sales processes. Integrations were limited to the co-deployed CMS as the primary connected system, enabling bidirectional data flows between published listings and CRM records without additional named external integrations. Operational coverage included marketing, member services, and partner relations across the DMO’s organization of 35 employees, concentrating system access and workflow ownership within those business functions. Governance changes centered on reducing manual double-handling by consolidating listings and RFP inputs into the Granicus Simpleview CRM instance, with the Simpleview case study reporting a 77% boost in member referrals and explicit reductions in manual rework. Process restructuring prioritized centralized data stewardship and standardized RFP intake and referral workflows in the CRM to sustain the reported improvements.
Donor and Fundraising Management CRM 2023 2023
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Reservation and Booking Management ERP Services and Operations 2019 2019
IT Decision Makers and Key Stakeholders at Destination Queenstown New Zealand
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Destination Queenstown New Zealand Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Destination Queenstown New Zealand Technographics

Destination Queenstown New Zealand is a Leisure and Hospitality organization based in New Zealand, with around 35 employees and annual revenues of $3.0 million.

Destination Queenstown New Zealand operates a diverse technology stack with applications such as reCAPTCHA, Cloudflare CDN and Granicus Simpleview CRM, covering areas like Application Security (AppSec), Content Delivery Network and CRM.

Destination Queenstown New Zealand has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Cloudflare and Granicus.

Destination Queenstown New Zealand recently adopted applications including ASG Raisely in 2023, reCAPTCHA in 2022 and Cloudflare CDN in 2020, highlighting its ongoing modernization strategy.

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Our research team continuously updates Destination Queenstown New Zealand’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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