London, EC2N 1HQ,
United Kingdom
Dialight Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Dialight and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1679 Dialight employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dialight has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2022, Hotjar for Customer Experience in 2021, OneTrust Cookie Consent for Governance, Risk and Compliance in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dialight is running and its propensity to invest more and deepen its relationship with HubSpot , Contentsquare , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dialight revenues, which have grown to $178.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dialight intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Dialight implemented Hubspot Live Chat on its website, deploying a customer-facing conversational interface under the Chatbots and Conversational AI category. The deployment integrated Hubspot Live Chat as an embedded web chat widget across product, support, and contact pages to capture inquiries and provide real-time assistance. Configuration work focused on chat routing, scripted greetings, form-based contact capture, and transcript logging to enable follow-up workflows.
Operational scope covered customer service, sales inquiry qualification, and digital marketing lead capture, with ownership centralized within web and support channels. Governance included defined chatflows, response templates, and escalation rules to route complex enquiries to human agents, reflecting standard Chatbots and Conversational AI operational patterns. No external system integrations were specified in the available source documentation.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Dialight implemented Hotjar on its public website. The deployment was framed as a Customer Experience initiative to capture on-site behavioral data and support digital analytics for marketing and product teams.
Hotjar was configured to collect session recordings, heatmaps, on-page surveys, and feedback widgets, enabling visual behavior analysis and conversion funnel observation. The implementation used a client-side script snippet to instrument targeted pages, with tagging and page-scoped capture configured to focus on product and content interaction points.
Operational ownership is centered in web, marketing, and product functions, with Hotjar outputs feeding UX, content, and conversion optimization workflows. Governance emphasizes deployment controls and privacy-aware data capture aligned to consent requirements, while analytics artifacts are incorporated into existing digital analytics processes for iterative experience improvements.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Sales Enablement | CRM |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2022 | 2022 |
In 2022, Dialight implemented OneTrust Cookie Consent on its public website, establishing a centralized consent management layer as part of its Governance, Risk and Compliance efforts. The OneTrust Cookie Consent implementation manages cookie banners and visitor preference capture, and it is positioned to support privacy, legal and marketing functions across the web property. This deployment links Dialight, OneTrust Cookie Consent, Governance, Risk and Compliance and the company web channel in a clear operational relationship focused on consent capture and policy enforcement.
The implementation includes category-aligned capabilities such as a configurable cookie banner, a user-facing preference center, granular consent capture, automated cookie categorization and consent logs with audit trail functionality. Operational ownership is concentrated in privacy, marketing and web operations, with governance workflows oriented around consent recordkeeping and preference management. OneTrust Cookie Consent is used to centralize cookie policy presentation and to maintain documented consent artifacts for compliance purposes.
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2011 | 2011 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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