Digiceptual Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Digiceptual and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 Digiceptual employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Digiceptual has purchased the following applications: TrackBee Platform for Marketing Analytics in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Digiceptual is running and its propensity to invest more and deepen its relationship with TrackBee or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Digiceptual revenues, which have grown to $27.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Digiceptual intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TrackBee | Legacy | TrackBee Platform | Marketing Analytics | CRM | n/a | 2025 | 2025 |
In 2025, Digiceptual implemented TrackBee Platform to support Marketing Analytics for its Shopify focused performance marketing practice in the United States. The deployment leveraged TrackBee server side tracking and a data optimization engine to enrich buyer journey signal delivered to ad platforms, improving signal completeness for attribution and campaign decisioning.
The implementation consisted of a rapid SaaS integration per Shopify store that took about 5 minutes, which allowed Digiceptual to standardize TrackBee across client onboardings and embed it into their onboarding playbook. Functional modules implemented included server side event capture, data normalization and optimization, and reporting instrumentation, with the TrackBee Platform providing immediate, trustable reporting to inform campaign optimization workflows.
Operational coverage targeted the agency's portfolio of Shopify merchants, impacting performance marketing, media buying, and campaign analytics functions. Reported outcomes included raising Meta EMQ to over 90 percent, increasing ROAS from 2.1 to 4.3, and lowering CPMs by approximately 15 to 20 percent, outcomes the agency used to refine bidding and creative optimization.
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