Direct Line Group
Churchill Court, Westmoreland Rd,
Bromley, BR1 1DP,
United Kingdom
Bromley, BR1 1DP,
United Kingdom
44 34 5301-5034
Insurance
Direct Line Group Technographics
Direct Line Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Direct Line Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8975 Direct Line Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Direct Line Group has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2019, Mercer Darwin Benefits (formerly Thomsons Online Benefits) for Benefits Administration in 2020, Keoghs Tracker for Case Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Direct Line Group is running and its propensity to invest more and deepen its relationship with Oracle , Mercer , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Direct Line Group revenues, which have grown to $6.22 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Direct Line Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Direct Line Group Tech Stack and Enterprise Applications
Direct Line Group ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | PwC | 2019 | 2019 |
In 2019, Direct Line Group deployed Oracle Cloud ERP as part of a finance modernization program, alongside Oracle Cloud EPM. The ERP Financial initiative addressed an aging financial ledger environment, heavy manual processes and widespread spreadsheet usage that limited automation and integration with modern financial tooling.
Deployment was executed in two phases, phase one over seven months focusing on Oracle Cloud EPM and phase two over ten months delivering Oracle Cloud ERP. EPM components implemented included financial consolidation, balance sheet reconciliation and enterprise data management, providing a controlled consolidation and reconciliations foundation. ERP configuration delivered new ledgers and subledgers to support financial accounting and transactional financial operations such as claims payments, project accounting and asset accounting.
Direct Line Group worked with PwC as its implementation partner and adopted standard cloud services while adapting business processes to the cloud operational model. The technical approach centered on moving the system of record to Oracle Cloud, standardizing data models and embedding data integrity reconciliations within the ERP and EPM stacks. The project emphasized integration readiness with downstream financial processes and secure payment processing using the platform security and encryption capabilities.
Governance changes included standardizing process workflows across finance, tightening internal controls and formalizing reconciliation procedures within Oracle Cloud ERP and Oracle Cloud EPM. Operational scope covered core finance functions across the insurer, with the new ledgers and subledgers enabling centralized accounting governance and consistent balance sheet practices.
Outcomes stated by the program included enhanced internal controls and compliance, standardized processes and faster payment processing backed by updated security and encryption services. PwC highlighted that Oracle Cloud solutions enable continuous product investment and evolution, which supported Direct Line Group's decision to adopt Oracle Cloud ERP and Oracle Cloud EPM.
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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Direct Line Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mercer | Legacy | Mercer Darwin Benefits (formerly Thomsons Online Benefits) | Benefits Administration | HCM | n/a | 2020 | 2020 |
In 2020 Direct Line Group implemented Mercer Darwin Benefits (formerly Thomsons Online Benefits) as its Benefits Administration platform to centralize benefits configuration and supplier interactions. The deployment was positioned to support HR and Procurement functions, with the Mercer Darwin Benefits application serving benefits enrollment, vendor linkage, and supplier budget tracking capabilities for the organization.
The implementation configured Mercer Darwin Benefits to manage standard benefits administration workflows, including benefits enrollment logic, eligibility rules, and vendor-managed benefit product catalogs. Configuration work included benefits enrollment automation and supplier-facing configuration to enable supplier budget monitoring and contractual terms management within the benefits lifecycle.
Integration scope explicitly included synchronization with Workday, with the HR Systems team coordinating data flows between Workday and Mercer Darwin Benefits to maintain employee eligibility, job and payroll attributes, and enrollment records. The solution also accommodated connections to third-party suppliers and benefit providers, with implementation activity focused on ensuring interfacing and data consistency across HR and supplier systems.
Governance and rollout were governed through structured procurement and supplier management processes, using Requests for Information and Requests for Proposal to gather requirements and set expectations for suppliers and Direct Line Group. Procurement activities included negotiating and drafting terms of engagement and tracking supplier budgets, aligning supplier contracts and procurement governance with the operational use of Mercer Darwin Benefits.
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Core HR | HCM |
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2018 | 2018 |
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Recruiting Chatbot | HCM |
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2020 | 2020 |
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Recruiting | HCM |
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2022 | 2022 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2016 | 2017 |
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Workforce Management | HCM |
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2023 | 2023 |
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Direct Line Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keoghs | Legacy | Keoghs Tracker | Case Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Direct Line Group collaborated with Keoghs on UK fraud investigations and litigation, and reported recoveries and successful court outcomes. It is inferred these Direct Line matters were managed using Keoghs Tracker, with Keoghs Tracker serving as the Case Management application for legal and claims handling.
The implementation is inferred to have supported matter intake, document and evidence management, task and workflow orchestration, correspondence and court bundle assembly, and activity tracking consistent with Case Management capabilities. Operational scope focused on legal and claims functions in the United Kingdom, with governance centered on case ownership, audit trails, escalation rules and structured litigation workflows to support recoveries and court proceedings.
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Insurance Claims Management | ERP Services and Operations |
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2016 | 2017 |
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Insurance ERP | ERP Services and Operations |
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2017 | 2017 |
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Insurance Policy Administration | ERP Services and Operations |
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2017 | 2017 |
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Direct Line Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Natural Language Processing | AI-Powered Application |
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2019 | 2019 |
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Direct Line Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2014 | 2014 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Direct Line Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Direct Line Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2012 | 2012 |
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Direct Line Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2017 | 2017 |
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Call Center | CRM |
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2016 | 2016 |
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Call Tracking and Recording | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2014 | 2014 |
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Interactive Voice Response (IVR) | CRM |
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2020 | 2020 |
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Interactive Voice Response (IVR) | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2016 | 2016 |
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Direct Line Group EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2019 | 2019 |
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Direct Line Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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Direct Line Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2010 | 2011 |
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AML, Fraud and Compliance | TRM |
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2011 | 2012 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Direct Line Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2017 | 2017 |
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Apps Development | PaaS |
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2011 | 2011 |
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Apps Development | PaaS |
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2019 | 2019 |
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Extract, Transform, and Load (ETL), Data Replication | PaaS |
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2013 | 2013 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2020 | 2020 |
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Robotic Process Automation | PaaS |
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2017 | 2017 |
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Test Automation Platform | PaaS |
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2017 | 2017 |
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Test Automation Platform | PaaS |
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2017 | 2017 |
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Direct Line Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Direct Line Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2024 | 2024 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Direct Line Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Direct Line Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Direct Line Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Direct Line Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Direct Line Group Technographics
Direct Line Group is a Insurance organization based in United Kingdom,
with around 8975 employees and annual revenues of $6.22 billion.
Direct Line Group operates a diverse technology stack with applications such as
Oracle Cloud ERP, Mercer Darwin Benefits (formerly Thomsons Online Benefits) and Keoghs Tracker,
covering areas like ERP Financial, Benefits Administration and Case Management.
Direct Line Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Mercer and Keoghs.
Direct Line Group recently adopted applications including
Keoghs Tracker in 2024, Microsoft Azure Blob Storage in 2024 and GlobalSign SSL RSA in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Direct Line Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Direct Line Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Direct Line Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.