DirectBuy
8450 Broadway,
Merrillville, 46410, IN,
United States
Merrillville, 46410, IN,
United States
1 219-736-1100
Retail
DirectBuy Technographics
DirectBuy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DirectBuy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 390 DirectBuy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DirectBuy has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, LiveHelpNow Live Chat for Chatbots and Conversational AI in 2016, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DirectBuy is running and its propensity to invest more and deepen its relationship with Intuit , LiveHelpNow , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DirectBuy revenues, which have grown to $37.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DirectBuy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DirectBuy Tech Stack and Enterprise Applications
DirectBuy ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, DirectBuy implemented Intuit Quickbooks Enterprise as its ERP Financial application to manage accounts payable and core finance operations. The deployment was focused on invoice entry, reconciliation, and payment execution using Intuit Quickbooks Enterprise within the finance organization.
Configuration work centered on accounts payable workflows, including structured invoice capture, payable ledger maintenance, bank reconciliation, and payment processing modules available in QuickBooks Enterprise. Teams entered invoices into QuickBooks, performed reconciliations, and executed accounts payable payments as primary operational activities.
Operational coverage was scoped to the invoice-to-pay cycle, with accounts payable clerks and finance managers using Intuit Quickbooks Enterprise to validate invoices, reconcile transactions, and run payment batches. The implementation aligned the application, ERP Financial controls, and day-to-day bookkeeping to support routine AP processing.
Governance and process changes emphasized standardized invoice entry procedures, reconciliation cadence, and role-based access within the application to enforce segregation of duties and approval controls. Documentation and procedural alignment focused on embedding Intuit Quickbooks Enterprise into DirectBuy finance workflows rather than on integrations with other systems.
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DirectBuy AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveHelpNow | Legacy | LiveHelpNow Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
DirectBuy implemented LiveHelpNow Live Chat in 2016 as a Chatbots and Conversational AI solution to provide on-site customer engagement on directbuy.com. The deployment placed a browser-based chat interface on the public website, routing visitor inquiries to customer service and e-commerce support teams and enabling real-time conversational support for shoppers.
Configuration centered on Chatbots and Conversational AI capabilities common to hosted chat platforms, including real-time agent chat, proactive chat invitations, canned response libraries, and visitor session tracking, with agent consoles for support staff. Operational ownership was aligned to customer service leadership who managed response workflows, scripted content, and escalation procedures for on-site engagement.
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DirectBuy Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, DirectBuy deployed Adobe Connect on their website to provide web-based conferencing for customer interactions. Adobe Connect is used as an Audio Video and Web Conferencing application to host live sessions directly from the site, delivering browser-based meeting rooms with audio, video, and screen sharing. The deployment targets both external customer engagement and internal collaboration through web client access.
Adobe Connect's typical functional modules including webinar hosting, breakout rooms, screen sharing, and session recording are applied to support virtual sales demonstrations, customer education, and service interactions. Operational stewardship is oriented toward site administration and meeting moderation, aligning the Audio Video and Web Conferencing capability with sales, marketing, and support workflows. The implementation emphasizes web-embedded conferencing via Adobe Connect to centralize synchronous customer touchpoints on DirectBuy's public site.
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Collaboration | Collaboration |
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2017 | 2017 |
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DirectBuy Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2016 | 2016 |
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DirectBuy eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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DirectBuy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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DirectBuy ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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DirectBuy PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2019 | 2019 |
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DirectBuy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at DirectBuy
| First Name | Last Name | Title | Function | Department | Phone | |
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CIO | CXO | Finance | |
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CMO, EVP Sales | CXO | Finance | |
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CEO | CXO | Finance | |
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Senior Director - Controller | Director | Finance | |
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Apps Being Evaluated by DirectBuy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DirectBuy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DirectBuy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD DirectBuy Technographics
DirectBuy is a Retail organization based in United States,
with around 390 employees and annual revenues of $37.0 million.
DirectBuy operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, LiveHelpNow Live Chat and Adobe Connect,
covering areas like ERP Financial, Chatbots and Conversational AI and Audio Video and Web Conferencing.
DirectBuy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, LiveHelpNow and Adobe Systems.
DirectBuy recently adopted applications including
Optimizely Intelligence Cloud in 2021, Red Hat Enterprise Linux in 2021 and Optimizely Ektron eCommerce in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DirectBuy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DirectBuy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DirectBuy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.