DNA Specialty
200 W Artesia Blvd.,
Compton, 90220, CA,
United States
Compton, 90220, CA,
United States
1 888-755-4070
Automotive
DNA Specialty Technographics
DNA Specialty Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DNA Specialty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 DNA Specialty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DNA Specialty has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2010, Tidio Live Chat for Chatbots and Conversational AI in 2023, GoDaddy Webmail for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DNA Specialty is running and its propensity to invest more and deepen its relationship with Intuit , Affirm , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DNA Specialty revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DNA Specialty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DNA Specialty Tech Stack and Enterprise Applications
DNA Specialty ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010 DNA Specialty implemented Intuit Quickbooks Enterprise as its ERP Financial application. The deployment was a single-site accounting installation used in the Gardena, California office, where an Office Assistant executed routine system operations during the October 2009 to September 2011 period. Intuit Quickbooks Enterprise was used to execute day end close tasks, perform bank reconciliation, manage accounts payable and accounts receivable, and produce bills and invoices. The system supported check writing and the creation and submission of purchase orders as part of core accounting operations.
Configuration emphasized core financial modules aligned to small business accounting, including general ledger workflows, AP invoice processing, AR invoicing, cash management, and order to pay controls typical of ERP Financial systems. Operational coverage centered on accounting and customer service touch points, with the Office Assistant handling transaction entry, vendor and customer communications, and daily reconciliation, consolidating transactional finance workflows within Intuit Quickbooks Enterprise. Governance was operationally role based and largely manual, with responsibility for close, reconciliation, and check issuance assigned at the office level and standard office procedures for customer and vendor inquiries integrated into the accounting workflow.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2023 | 2023 |
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Payment Processing | ERP |
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2026 | 2026 |
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DNA Specialty AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tidio | Legacy | Tidio Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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DNA Specialty Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, DNA Specialty implemented GoDaddy Webmail to provide Collaboration services for corporate email and customer communications. The deployment used GoDaddy Webmail on the company website to host domain-based inboxes and webmail access for the 20-employee automotive firm, positioning GoDaddy Webmail as the primary email and messaging platform for internal and customer-facing correspondence.
The implementation emphasized core Collaboration capabilities typical of hosted email, including webmail access, mailbox administration, shared contacts and calendar functionality, and standard IMAP and POP access for external mail clients. Operational scope covered sales, customer support, and administrative functions, with governance focused on mailbox provisioning, account lifecycle controls, and domain DNS configuration supporting the GoDaddy Webmail deployment.
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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DNA Specialty Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2013 | 2013 |
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DNA Specialty eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2022 | 2022 |
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eCommerce | eCommerce |
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2024 | 2024 |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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DNA Specialty CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2014 | 2014 |
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Customer Loyalty | CRM |
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2025 | 2025 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2020 | 2020 |
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DNA Specialty ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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DNA Specialty IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2007 | 2007 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2013 | 2013 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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DNA Specialty CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2022 | 2022 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at DNA Specialty
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by DNA Specialty Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DNA Specialty IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DNA Specialty digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD DNA Specialty Technographics
DNA Specialty is a Automotive organization based in United States,
with around 20 employees and annual revenues of $2.0 million.
DNA Specialty operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Tidio Live Chat and GoDaddy Webmail,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
DNA Specialty has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Tidio and GoDaddy.
DNA Specialty recently adopted applications including
Afterpay Clearpay in 2026, Smile UI in 2025 and Cloudflare CDN in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DNA Specialty’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DNA Specialty’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DNA Specialty technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.