Dr. Max Italy
Dr. Max Italy Technographics
Dr. Max Italy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dr. Max Italy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Dr. Max Italy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dr. Max Italy has purchased the following applications: Visa Authorize.Net for Payment Processing in 2022, KnowBe4 HRM+ for Learning and Development in 2025, SAS Visual Analytics for Analytics and BI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dr. Max Italy is running and its propensity to invest more and deepen its relationship with Visa , PayPal , KnowBe4 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dr. Max Italy revenues, which have grown to $202.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dr. Max Italy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dr. Max Italy Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP Financial Management | n/a | 2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| KnowBe4 | Legacy | KnowBe4 HRM+ | Learning and Development | HCM | n/a | 2025 | 2025 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAS Institute | Legacy | SAS Visual Analytics | Analytics and BI | Analytics and BI | n/a | 2025 | 2025 |
In 2025 Dr. Max Italy deployed SAS Visual Analytics to introduce enterprise grade Analytics and BI capabilities both on its public website and for internal decision makers. The implementation centers on SAS Visual Analytics as an embedded analytics layer that surfaces interactive visualizations and self service reporting on the drmax.it site while also provisioning internal dashboards for merchandising, ecommerce, marketing and store operations.
SAS Visual Analytics was configured to deliver interactive dashboards, ad hoc exploration, scheduled reporting, and visual storying for cross functional stakeholders. Configuration work emphasized visualization templates, parameterized reports, and exportable report views to support both customer facing pages and internal analyst workflows.
Operational coverage extends across the ecommerce channel and corporate functions in Italy, with the web embedding explicitly used to expose analytics to site visitors and to support customer engagement scenarios. Internal consumption is aligned to standard Analytics and BI practices with data governance controls, a catalog of published reports, and permissioned access for business users and analysts.
Governance and rollout followed a phased approach focused on cataloging business metrics, establishing access controls, and training analytics consumers in merchandising and marketing teams. The narrative centers on Dr. Max Italy SAS Visual Analytics Analytics and BI supporting retail analytics on the website and in corporate reporting environments.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
|
2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2022 | 2022 |
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Video Editing | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2024 | 2024 |
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Product Review Management | eCommerce |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
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Application Performance Management | ITSM |
|
2022 | 2022 |
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Application Performance Management | ITSM |
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2022 | 2022 |
|
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Application Performance Management | ITSM |
|
2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Governance, Risk and Compliance | TRM |
|
2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Security (AppSec) | CyberSecurity |
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2021 | 2021 |
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EMM / MDM / MAM | CyberSecurity |
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2022 | 2022 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2021 | 2021 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
|
2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Dr. Max Italy
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Dr. Max Italy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dr. Max Italy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dr. Max Italy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Dr. Max Italy Technographics
Dr. Max Italy is a Retail organization based in Italy,
with around 1300 employees and annual revenues of $202.0 million.
Dr. Max Italy operates a diverse technology stack with applications such as
Visa Authorize.Net, KnowBe4 HRM+ and SAS Visual Analytics,
covering areas like Payment Processing, Learning and Development and Analytics and BI.
Dr. Max Italy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Visa, KnowBe4 and SAS Institute.
Dr. Max Italy recently adopted applications including
KnowBe4 HRM+ in 2025, SAS Visual Analytics in 2025 and Microsoft Clarity in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dr. Max Italy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dr. Max Italy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dr. Max Italy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.