DRA Homes India
New Doors Nos. 109, 111 & 113, VP Raman Road (Lloyds Road, Avvai Shanmugam Salai), Royapettah,
Chennai, 600014,
India
Chennai, 600014,
India
91 44 3502-7800
Construction and Real Estate
DRA Homes India Technographics
DRA Homes India Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DRA Homes India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 DRA Homes India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DRA Homes India has purchased the following applications: In4Suite ERP for Construction ERP in 2016, Kenyt for Generative AI Platforms in 2025, Zendesk Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DRA Homes India is running and its propensity to invest more and deepen its relationship with In4Velocity , Kenyt , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DRA Homes India revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DRA Homes India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DRA Homes India Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In4Velocity | Legacy | In4Suite ERP | Construction ERP | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016 DRA Homes India implemented In4Velocity's In4Suite ERP, adopting the platform as a Construction ERP to automate CRM, sales, finance and customer engagement. The deployment began on a SaaS model and subsequently transitioned to an Enterprise model, reflecting a phased operational scale up across the India business.
The implementation centered on CRM, sales pipeline automation and core finance modules within In4Suite ERP, with configuration for lead capture, opportunity management, billing and finance reporting. Customer engagement capabilities were configured alongside CRM workflows, and a WhatsApp chatbot was embedded to route leads and automate routine customer service interactions.
The WhatsApp chatbot integration was linked to CRM workflows to improve lead handling, and finance and sales modules were unified under a single data model to support cross functional transaction flows. Operational coverage included sales, customer service and finance functions for DRA Homes India, consolidating transactional and engagement data for the India business.
Governance changes included standardization of data structures and role based access controls to improve data credibility and support faster decision making. Process automation in lead handling and sales to finance handoffs reduced manual reconciliation points and created a single source of operational truth within In4Suite ERP.
The vendor case study reports improved data credibility, faster decisions and measurable ROI for the India business following the In4Suite ERP rollout. In4Velocity's In4Suite ERP is described as the primary Construction ERP supporting CRM, sales, finance and customer engagement at DRA Homes India.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kenyt | Legacy | Kenyt | Generative AI Platforms | AI Development | n/a | 2025 | 2025 |
In 2025, DRA Homes India deployed Kenyt on its website to introduce generative content and interactive customer facing capabilities. The deployment uses Kenyt, classified as Generative AI Platforms, to support marketing led content generation, website based conversational assistance, and lead capture workflows for the corporate site.
Kenyt was configured to provide content generation for property listings, conversational assistance for prospective buyers, and template driven marketing content, with admin controls for brand tone and repeatable prompt templates. The implementation emphasizes model prompt design, content templates, and a front end web widget integration that surfaces real time responses alongside editable content blocks in the site experience.
The Kenyt implementation is scoped to the public website and marketing and sales functions, with operational ownership by the digital marketing team and editorial reviewers. Governance includes staged rollout across pages, role based access for editors, and an editorial review workflow to validate model outputs and maintain brand consistency. DRA Homes India Kenyt Generative AI Platforms relationship supports customer engagement, content orchestration, and lead generation on the company website.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
|
2024 | 2024 |
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Collaboration | Collaboration |
|
2025 | 2025 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
|
2016 | 2016 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
|
2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2025 | 2025 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2022 | 2022 |
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IT Decision Makers and Key Stakeholders at DRA Homes India
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by DRA Homes India Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD DRA Homes India Technographics
DRA Homes India is a Construction and Real Estate organization based in India,
with around 150 employees and annual revenues of $75.0 million.
DRA Homes India operates a diverse technology stack with applications such as
In4Suite ERP, Kenyt and Zendesk Chat,
covering areas like Construction ERP, Generative AI Platforms and Chatbots and Conversational AI.
DRA Homes India has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as In4Velocity, Kenyt and Zendesk.
DRA Homes India recently adopted applications including
Kenyt in 2025, Microsoft 365 in 2025 and Taboola Yusp in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DRA Homes India’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DRA Homes India’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DRA Homes India technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.