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DRIVE Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by DRIVE and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 DRIVE employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DRIVE has purchased the following applications: Cyfe Platform for Analytics and BI in 2020, Zoom for Audio Video and Web Conferencing in 2020, WooCommerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DRIVE is running and its propensity to invest more and deepen its relationship with Cyfe , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DRIVE revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DRIVE intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cyfe | Legacy | Cyfe Platform | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, DRIVE implemented the Cyfe Platform to centralize client reporting and make marketing performance transparent. The Cyfe Platform was adopted as DRIVE's Analytics and BI solution, consolidating Google Analytics, Google Sheets, uploaded spreadsheets, and multiple client data sources into a single dashboarding layer for the agency and its clients.
Implementation focused on large-scale dashboard provisioning and connector configuration, with DRIVE building more than 400 dashboards using Cyfe Platform connectors. Functional capabilities implemented include multi-source dashboards, spreadsheet ingestion for custom metrics, automated visual reporting, and repeatable dashboard templates that reduced per-dashboard build time from hours to minutes. The architecture was agentless in practice, relying on prebuilt connectors and spreadsheet uploads rather than bespoke API engineering, which fit DRIVE's small team and limited developer resources.
Operational scope covered DRIVE's marketing and client reporting functions across its agency engagements, enabling consultants to present consolidated campaign and sales signals to clients. Governance and workflow changes centered on standardized dashboard templates and a repeatable provisioning process, shifting the agency from ad hoc manual report assembly to a click-driven dashboard rollout. The introduction of the Cyfe Platform improved access to data and resolved prior communication gaps, enabling DRIVE to more clearly demonstrate wins and ongoing value to clients.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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