Leeds, LS1 1BA,
United Kingdom
Drydens Technographics
Drydens Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Drydens and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 115 Drydens employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Drydens has purchased the following applications: Intuit Mailchimp for Marketing Automation in 2016, Pathwire MailJet for Transactional Email in 2019, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Drydens is running and its propensity to invest more and deepen its relationship with Intuit , Sinch , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Drydens revenues, which have grown to $13.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Drydens intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Drydens Tech Stack and Enterprise Applications
Drydens CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Drydens deployed Intuit Mailchimp as a Marketing Automation solution. The professional services firm of 115 employees is using Mailchimp on their website for client communications and prospect list capture.
The Intuit Mailchimp implementation emphasizes core Marketing Automation capabilities including email campaign creation, responsive templates, audience management and embedded signup forms. Workflows implemented include scheduled campaign sends, automated welcome sequences and segmentation based on form responses and subscriber attributes.
Deployment is centered on website integration, with Mailchimp forms and tracking embedded on Drydens' public site to capture leads and route contacts into marketing audiences. Operational coverage aligns with marketing and client services teams supporting outbound email communications across the United Kingdom.
Governance practices focus on permission based list management, template controls and scheduled content review to maintain compliance and consistent client messaging. The program concentrates on institutionalizing campaign workflows and audience hygiene within existing marketing processes.
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Drydens PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, Drydens implemented Pathwire MailJet to provide Transactional Email services on their public website. The implementation of Pathwire MailJet was centered on delivering website triggered messages and customer communications, using the full application name Pathwire MailJet to manage SMTP and API based transactional delivery.
Configuration focused on template management, sending domain authentication including SPF and DKIM, and event tracking with webhook capture for delivery, bounce, and complaint signals. Drydens Pathwire MailJet Transactional Email supports website customer notifications and account workflows, and the deployment was structured to enforce template versioning, suppression handling, and standard deliverability controls for the customer communications and support functions.
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Drydens IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Drydens implemented Microsoft Azure Cloud Services to host their customer facing website and associated application workloads. The deployment uses Microsoft Azure Cloud Services, classified under Application Hosting and Computing Services, to provision web hosting, compute instances and platform services for content delivery and application runtime, with cloud storage used for site assets and media.
Operational ownership is centralized within the firm IT function and the web team, managing deployments, TLS certificate lifecycle and DNS configuration through Azure management tooling. Configuration incorporates deployment pipelines for application updates, automated scaling policies for compute and platform components, and role based access control for administrative operations, leveraging Microsoft Azure Cloud Services monitoring and management capabilities to support web operations and digital customer engagement.
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Drydens CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Drydens
Apps Being Evaluated by Drydens Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||