Dutch Flower Group
Dutch Flower Group Technographics
Dutch Flower Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dutch Flower Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3150 Dutch Flower Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dutch Flower Group has purchased the following applications: Microsoft 365 for Collaboration in 2018, Exclaimer Cloud Signatures for Office 365 for Digital Signing in 2018, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dutch Flower Group is running and its propensity to invest more and deepen its relationship with Microsoft , Exclaimer , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dutch Flower Group revenues, which have grown to $2.43 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dutch Flower Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dutch Flower Group Tech Stack and Enterprise Applications
Dutch Flower Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Dutch Flower Group implemented Microsoft 365 to standardize Collaboration tools across its workforce. The deployment was provisioned as a centralized Microsoft 365 tenant supporting approximately 3,150 employees across the companys Netherlands distribution and administrative operations.
The Microsoft 365 footprint emphasized core Collaboration capabilities, including Exchange Online for corporate email, Microsoft Teams for real time meetings and chat, SharePoint Online for intranet and document management, OneDrive for Business for personal file synchronization, and Office desktop and web applications for productivity. Configuration work focused on tenant level service provisioning, license assignment, and baseline security settings aligned to collaboration and content sharing.
The companys public website references Microsoft 365, indicating visible integration points for user sign in and corporate communications. Operational coverage centered on distribution center staff and corporate support functions in the Netherlands, with centralized account provisioning and single sign on for corporate identities.
Governance was organized around a central administration model, with user lifecycle workflows, collaboration policies for external sharing, and information governance controls for content access and retention. Implementation narratives emphasize architecture consistency across mailbox, file, and team collaboration layers, and operational management through the Microsoft 365 tenant control plane.
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Dutch Flower Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exclaimer | Legacy | Exclaimer Cloud Signatures for Office 365 | Digital Signing | Content Management | n/a | 2018 | 2018 |
In 2018 Dutch Flower Group implemented Exclaimer Cloud Signatures for Office 365 to centralize corporate email signature management. Exclaimer Cloud Signatures for Office 365 is classified as Digital Signing and was deployed as a cloud signature service integrated with the company Office 365 tenant to standardize brand, legal and marketing content across outbound email.
The implementation used centralized template management and signature policy enforcement, with directory driven personalization to insert user attributes into signatures. Exclaimer Cloud Signatures for Office 365 provided server side signature application at mail flow, support for role based templates for departments, and an administrative console for template configuration and policy control consistent with Digital Signing workflows.
Integration points centered on Office 365 mail routing and directory services to deliver company wide coverage for email communications and signatures that are surfaced on the corporate website. Governance was organized between IT and corporate communications to manage template approvals, apply signature policies by business function such as sales and marketing, and maintain consistent branding and legal disclaimers across the organization.
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Dutch Flower Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021 Dutch Flower Group implemented Hotjar on its public-facing website as part of its Customer Experience tooling. The implementation embeds Hotjar's client-side tracking script in site templates to capture behavioral analytics across the online catalog and marketing pages, providing a web-level instrumentation layer consistent with Customer Experience deployments.
Configuration emphasizes standard Hotjar capabilities such as session replay, heatmaps, conversion funnel analysis and on-site feedback widgets, with usage oriented toward digital marketing, e-commerce and UX teams. Governance controls focus on cookie consent alignment and role-based access to recordings and feedback, enabling product and marketing workstreams to prioritize usability and content adjustments based on captured behavior.
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Marketing Automation | CRM |
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2019 | 2019 |
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Dutch Flower Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Dutch Flower Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Dutch Flower Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Dutch Flower Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Dutch Flower Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dutch Flower Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dutch Flower Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dutch Flower Group Technographics
Dutch Flower Group is a Distribution organization based in Netherlands,
with around 3150 employees and annual revenues of $2.43 billion.
Dutch Flower Group operates a diverse technology stack with applications such as
Microsoft 365, Exclaimer Cloud Signatures for Office 365 and Hotjar,
covering areas like Collaboration, Digital Signing and Customer Experience.
Dutch Flower Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Exclaimer and Contentsquare.
Dutch Flower Group recently adopted applications including
Hotjar in 2021, Freshservice in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dutch Flower Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dutch Flower Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dutch Flower Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.